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Infusion effects of innovations on the technologically oriented new product development process.

机译：创新对以技术为导向的新产品开发过程的注入效应。

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摘要

The primary objectives of this dissertation were two-fold: (1) to advance the practitioner's understanding of how adopted innovations can assist new product (NP) managers in driving the success of inventions, and (2) to advance the methodological framework of how the NP development process of technological firms can be studied as a dynamical system. A secondary question was to determine if ‘catalytic’ innovations significantly increase the success of an NP program. Two methodological approaches were used to study these objectives; a system dynamics model and a longitudinal study. The system dynamics model was prefaced by intensive case studies of two technologically oriented firms. The data collected in the longitudinal study were evaluated using bivariate linear growth curves using structural equation modelling.; It was found in both studies that the successful adoption of innovations into the firm has an indirect effect on the success of a NP program. Innovations successfully adopted into an organization have the effect of increasing a firm's competences in technology knowledge utilization (exploitation) and R&D proficiencies. These studies also reveal a positive relationship between technology knowledge exploitation and R&D proficiencies as explanatory variables to NP program success. Thus, indirectly the successful adoption of innovation can drive NP success by helping organizations to better utilize their technology knowledge competences.; Technologically oriented organizations that are interested in using the adoption of innovations as a strategy for driving greater success in their NP program should focus on making resources readily available to the NP process, encouraging failures in NP design, and actively involving marketing in the NP process. An important finding supported by both the system dynamics model and the linear growth curve model was that adopting innovations can increase technological knowledge competences. However, the quadratic trajectories observed in the longitudinal study suggest that peaks in performance are often reached. The continual renewal of knowledge is important in the NP development process. Firms that structure themselves to be open to new knowledge will benefit not only in their success of adopting innovations, but also in NP program performance.; ‘Catalytic’ innovations were identified in this study as innovations adopted into the organization that act as a catalyst to develop new inventions not previously planned prior the adoption of the innovation. Marginal support was found for the existence of ‘catalytic’ innovations in the sample population studied. Although catalytic innovations are not an essential prerequisite to ensure new product program success, when adopted in moderation they may substantially increase the firm's knowledge base for building new products. This increased knowledge can lead to increased new product program success.
机译：本论文的主要目的有两个：（1）促进从业人员对采用的创新如何协助新产品（NP）经理推动发明成功的理解;（2）促进技术公司的NP发展过程可以作为一个动力系统来研究。第二个问题是确定“催化”创新是否能显着提高NP项目的成功率。两种方法学方法用于研究这些目标。系统动力学模型和纵向研究。系统动力学模型以两家以技术为导向的公司的深入案例研究作为开篇。在纵向研究中收集的数据使用结构方程模型使用二元线性增长曲线进行评估。在两项研究中都发现，成功地将创新应用到公司中对NP项目的成功具有间接影响。成功地纳入组织的创新具有提高公司在技术知识利用（开发）和研发能力方面的能力的作用。这些研究还揭示了技术知识开发与R＆D能力之间的正相关关系，这是NP项目成功的解释变量。因此，间接地成功采用创新可以通过帮助组织更好地利用其技术知识能力来推动NP的成功。有兴趣使用技术创新来推动其NP计划取得更大成功的战略的技术型组织应着重于为NP流程提供可用的资源，鼓励NP设计失败，并积极地将营销纳入NP流程。系统动力学模型和线性增长曲线模型均支持的一项重要发现是采用创新可以提高技术知识能力。但是，在纵向研究中观察到的二次轨迹表明，性能经常达到峰​​值。在NP开发过程中，不断更新知识非常重要。构造为对新知识开放的公司，不仅将受益于成功采用创新，而且还将受益于NP计划的绩效。在本研究中，“催化性”创新被确定为组织中采用的创新，这些创新可作为开发在采用创新之前未计划的新发明的催化剂。在所研究的样本人群中发现了“催化”创新的边际支持。尽管催化创新并不是确保新产品计划成功的必要先决条件，但适度采用时，它们可能会极大地增加公司开发新产品的知识基础。知识的增加可以导致新产品计划成功的增加。

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  • 作者

    Garcia, Rosanna.;

  • 作者单位

    Michigan State University.;

  • 授予单位 Michigan State University.;
  • 学科 Business Administration Marketing.
  • 学位 Ph.D.
  • 年度 2002
  • 页码 258 p.
  • 总页数 258
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;
  • 关键词

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