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首页> 外文学位 >On-line opinions and the role of 'value' in the tourism industry in the Caribbean: A fuzzy data envelopment analysis approach to model island competitiveness.
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On-line opinions and the role of 'value' in the tourism industry in the Caribbean: A fuzzy data envelopment analysis approach to model island competitiveness.

机译：在线意见和“价值”在加勒比海旅游业中的作用：一种模糊数据包络分析方法，用于模型岛竞争力。

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摘要

Tourist arrivals to the Caribbean have grown on average 3.2% per year in the last decade; however the percentage of repeated customers is uneven across islands. A conceptual model to guide value investment for the Caribbean hospitality industry was hypothesized based on benchmarking results obtained with Data Envelopment Analysis (DEA). DEA used investments as inputs and tourist arrivals and occupancy rates as outputs to rank islands on financial efficiency to then relate those results to tourists' reviews left online on a cascade of models. Tourists' qualitative evaluations were semantically extracted from customer review websites and classified into perceptions on community, facilities, service and value. Only four islands were deemed efficient in all aspects. Reviews for those best-performing islands emphasized value for their money. Thus, value perceptions are highly correlated to growth on tourist arrivals. The major contribution of this study arises from the methodology proposed to introduce qualitative customer perceptions in quantitative performance evaluation.
机译：在过去的十年中，到加勒比海的游客平均每年增长3.2％。但是，各个岛屿的回头客比例并不均匀。根据通过数据包络分析（DEA）获得的基准结果，假设了一个指导加勒比酒店业价值投资的概念模型。 DEA使用投资作为投入，游客到达率和入住率作为产出，对岛屿的财务效率进行排名，然后将这些结果与通过一系列模型在线上留下的游客评论相关联。从顾客评论网站的语义上提取游客的定性评价，并将其分为对社区，设施，服务和价值的看法。在所有方面，只有四个岛屿被认为是有效的。对那些表现最佳的岛屿的评论强调了物有所值。因此，价值观念与游客人数的增长高度相关。这项研究的主要贡献来自提出的在定量绩效评估中引入定性客户认知的方法。

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  • 作者

    Carrasco Rodriguez, Mariel.;

  • 作者单位

    University of Puerto Rico, Mayaguez (Puerto Rico).;

  • 授予单位 University of Puerto Rico, Mayaguez (Puerto Rico).;
  • 学科 Engineering Industrial.;Caribbean Studies.;Recreation.
  • 学位 M.S.
  • 年度 2010
  • 页码 302 p.
  • 总页数 302
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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