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首页> 外文学位 >Get ur 60: A social marketing campaign to promote and facilitate physical activity among Central Texas middle school students.
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Get ur 60: A social marketing campaign to promote and facilitate physical activity among Central Texas middle school students.

机译：Get ur 60：社交营销活动，旨在促进和促进德克萨斯州中部中学生的体育锻炼。

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摘要

If allowed to continue unabated, the obesity epidemic may lead to the first decline in life expectancy in the developed world (Olshansky et al., 2005). Similar to the relationship between smoking habits in youth and adulthood, obesogenic dietary and physical activity habits in childhood may persist into adulthood (Kelder et al., 2002). Teaching children how to establish healthy eating habits and activity levels, as well as providing them the necessary resources to internalize and maintain these behaviors, may be the key to curbing this epidemic.;A school-based obesity prevention approach is advantageous for many reasons including exposure to large captive audiences, reduced costs of sustainability and long-term maintenance, and generalizability of models and results across multiple populations. The effectiveness of school-based programs has been researched over the past 20 years, with promising results.;Social marketing is a program-planning process that “facilitates the acceptance, rejection, modification, abandonment, or maintenance of particular behaviors” (Grier & Bryant, 2005). Social marketing has been shown to be effective in a variety of public health applications including improving diet, increasing physical activity, and preventing substance abuse. It is hypothesized that social marketing could further enhance the effectiveness of the Coordinated Approach To Child Health (CATCH) Central Texas Middle School Project, a school-based obesity prevention program.;The development, implementation, and initial evaluation of the get ur 60 campaign, to promote the Center for Disease Control and Prevention (CDC) recommended sixty minutes of daily activity, is described in this paper. Various components of the get ur 60 campaign were assessed to evaluate the effectiveness of the campaign during the first semester of implementation. At the end of the spring semester focus groups were held to collect student reactions to the first semester of the get ur 60 campaign.;The initial results from the first semester of get ur 60 have demonstrated that the campaign as designed was feasible to implement, accepted at all intervention schools, and resulted in a measure of success.
机译：如果任其持续下去，肥胖流行可能会导致发达国家的预期寿命首次下降（Olshansky等，2005）。与青年时期吸烟习惯和成年期之间的关系相似，儿童时期的致肥胖饮食和身体活动习惯可能会持续到成年期（Kelder等，2002）。教孩子如何建立健康的饮食习惯和活动水平，以及为他们提供必要的资源以内化和维持这些行为，可能是控制这一流行病的关键。基于学校的肥胖预防方法由于许多原因而具有优势接触大量的自定义受众，降低了可持续性和长期维护成本，以及模型和结果在多个人群中的通用性。在过去的20年中，对基于学校的计划的有效性进行了研究，并取得了可喜的成果。；社会营销是一个计划制定过程，旨在“促进对特定行为的接受，拒绝，修改，放弃或维持”（Grier和科比，2005年）。社会营销已被证明在包括改善饮食，增加体育锻炼和预防药物滥用在内的各种公共卫生应用中都是有效的。假设社会营销可以进一步提高以学校为基础的肥胖预防计划对儿童健康协调方法（CATCH）的德克萨斯州中部中学项目的有效性。； get 60运动的发展，实施和初步评估本文介绍了，以促进疾病控制和预防中心（CDC）建议的60分钟日常活动。对get ur 60活动的各个组成部分进行了评估，以评估该活动在实施的第一学期的有效性。在春季学期末，举行了焦点小组会议，以收集学生对“ get ur 60”运动第一学期的反应。;“ get ur 60”第一学期的初步结果表明，设计的运动是可行的，在所有干预学校接受，并取得了一定程度的成功。

著录项

  • 作者

    Ballard, Brooks S.;

  • 作者单位

    The University of Texas School of Public Health.;

  • 授予单位 The University of Texas School of Public Health.;
  • 学科 Business Administration Marketing.;Health Sciences Public Health.;Education Health.
  • 学位 M.P.H.
  • 年度 2010
  • 页码 90 p.
  • 总页数 90
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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