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首页> 外文学位 >African American attitude and behavior change toward purchasing diamonds: The South African diamond industry and its impact on South African economic independence.
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African American attitude and behavior change toward purchasing diamonds: The South African diamond industry and its impact on South African economic independence.

机译：非裔美国人购买钻石的态度和行为发生了变化：南非钻石业及其对南非经济独立性的影响。

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摘要

In many parts of the world, diamonds are considered precious, beautiful, and rare symbols of love, status, and/or wealth that only a few are economically privileged enough to own. However, the stark social reality is that the presence of diamonds in South Africa stands as a primary catalyst for the all but obliteration of the independent economy of the indigenous people. The present research is designed to examine the issue of whether knowledge about the history and impact of the diamond industry influences the beliefs, attitudes, and purchase intentions and purchase behaviors of a sample of African Americans. Specifically, this work will examine whether exposure to a documentary containing information about the diamond industry's adverse effect on the economic independence of South Africans will affect the attitudes and purchase behavior with respect to diamonds among a sample of African Americans in Philadelphia, Pennsylvania.; This study examined how the respondents' locations along an African Identity continuum, knowledge of South Africa, and level of materialism are most related to their propensity to change their beliefs, attitudes, purchase intentions, and purchase behavior toward diamonds. The sample consisted of 128 African American undergraduates enrolled in one of eight African American Studies courses at Temple University.; Results indicated that there was no statistically significant relationship between the change in the respondents' DPS score and the respondents' levels of South African knowledge, Nigresence and materialism. These results suggest that there may be a crucial disassociation between purchasing decisions and social consciousness among African Americans.
机译：在世界许多地方，钻石被认为是爱，地位和/或财富的珍贵，美丽和稀有象征，只有少数钻石在经济上享有足够的特权才能拥有。但是，严峻的社会现实是，在南非，钻石的存在是几乎摧毁了土著人民独立经济的主要催化剂。本研究旨在检查有关钻石行业的历史和影响的知识是否会影响非裔美国人样本的信念，态度，购买意图和购买行为的问题。具体来说，这项工作将检查接触记录有关钻石业对南非人经济独立性不利影响信息的纪录片是否会影响宾夕法尼亚州费城的非裔美国人样本中对钻石的态度和购买行为。这项研究调查了受访者在非洲身份认同连续性中的位置，对南非的了解以及物质主义程度与他们改变信仰，态度，购买意图以及对钻石的购买行为的倾向是否最相关。样本包括128名非裔美国大学生，他们报名参加了天普大学的八门非裔美国人研究课程之一。结果表明，受访者的DPS得分的变化与受访者的南非知识，天才和物质主义水平之间没有统计学上的显着关系。这些结果表明，非洲裔美国人的购买决策与社会意识之间可能存在至关重要的脱节。

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  • 作者

    Bratton, Lisa Mardelle.;

  • 作者单位

    Temple University.;

  • 授予单位 Temple University.;
  • 学科 History Black.; History African.; Black Studies.
  • 学位 Ph.D.
  • 年度 2001
  • 页码 125 p.
  • 总页数 125
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 非洲史;非洲史;人类学;
  • 关键词

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