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Determining user interface effects of superficial presentation of dialog and visual representation of system objects in user directed transaction processing systems.

机译:确定用户界面交易处理系统中对话框的表面表示和系统对象的可视表示的用户界面效果。

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摘要

At the point of sale in retail businesses, employees are a problem. A problem comprised of high turnover, unmet consumer expectations and lost sales, among other things. One of the traditional strategies used by human resource departments to cope with employee behavior, or “misbehavior,” has been to strictly script employee/customer interactions. Another, more recent approach, has been the development of systems to replace the human worker; in other words, to effect transactions directly between customers and an information system.; In these systems one determinant of public acceptance may be the system's affect, whether that affect is “human-like” or takes some other form. Human-like affect can be portrayed by the use of multimedia presentation and interaction techniques to depict “employees” in familiar settings, as well as incorporating elements of human exchange (i.e., having the system use the customer's name in dialogs). The field of Human-Computer Interaction, which informs design decisions for such multimedia systems, is still evolving, and research on the application of multimedia to User Interfaces for automated transaction processing of this type is just beginning.; This dissertation investigates two dimensions of User Interface design that bear on the issues of emulating “natural human” transactions by using a laboratory experiment employing a 2 x 2 factorial design.; The first dimension investigated is personalization. Personalization is a theoretical construct derived from social role theory and applied in marketing. It is, briefly, the inclusion of scripted dialog crafted to make the customer feel a transaction is personalized. In addition to using the customer's name, scripts might call for ending a transaction with the ubiquitous “Have a nice day!”; The second dimension investigated is the “richness” of representation of the UI. Richness is here defined as the degree of realism of visual presentation in the interface and bears on the concept of direct manipulation. An object's richness could vary from a text based description of the object to a full motion movie depicting the object.; The design implications of the presence or absence of personalization at varying levels of richness in a prototype UI simulating a fast food ordering system are investigated. The results are presented.
机译:在零售业务的销售点,员工是一个问题。问题包括高营业额,未满足的消费者期望和销售损失等。人力资源部门用来应对员工行为或“不当行为”的传统策略之一就是严格编写员工/客户交互的脚本。另一种较新的方法是开发替代人类工人的系统。换句话说,直接在客户和信息系统之间进行交易。在这些系统中,公众接受度的决定因素可能是系统的影响,而该影响是“类人”还是其他形式。可以通过使用多媒体演示和交互技术在熟悉的环境中描绘“员工”,以及结合人类交流元素(即让系统在对话框中使用客户的姓名)来描绘类人的影响。涉及此类多媒体系统设计决策的人机交互领域仍在不断发展,关于将多媒体应用到用户界面以进行此类自动交易处理的研究才刚刚开始。本文研究了用户界面设计的两个维度,这些维度涉及通过使用2 x 2阶乘设计的实验室实验来模拟“自然人”交易的问题。研究的第一个维度是个性化。个性化是从社会角色理论派生并应用于营销的理论结构。简而言之,它包含脚本对话框,旨在使客户感到交易是个性化的。除了使用客户的名字外,脚本还可能要求以无处不在的“祝您有美好的一天!”结束交易;研究的第二个方面是用户界面表示的“丰富性”。丰富度在此定义为界面中视觉呈现的真实程度,并涉及直接操纵的概念。对象的丰富程度可能会有所不同,从基于文本的对象描述到描述对象的全动态电影。研究了在模拟快餐点餐系统的原型UI中,在丰富程度不同的情况下是否存在个性化的设计含义。显示结果。

著录项

  • 作者

    Cooney, Vance.;

  • 作者单位

    The University of Arizona.;

  • 授予单位 The University of Arizona.;
  • 学科 Business Administration Management.; Engineering Industrial.
  • 学位 Ph.D.
  • 年度 2001
  • 页码 131 p.
  • 总页数 131
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;一般工业技术;
  • 关键词

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