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Factors and their influence on determining the level of Internet commerce adoption in a small business: An empirical examination.

机译：影响小型企业确定互联网商务采用水平的因素及其影响：一项实证研究。

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摘要

The adoption of Internet Commerce by small businesses appears to be related to four adoption contexts: (1) Characteristics of Organization Leaders such as CEO's internet commerce knowledge and CEO's innovativeness; (2) Organizational Context such as business size, training availability, and technical expertise; (3) Environmental Context such as competitive forces; and (4) Technological Context such as relative advantage, compatibility, complexity, perceived benefits and perceived barriers. The relationships between these contexts and internet commerce adoption were examined in this study in an effort to improve the current level of understanding of the determinants of internet commerce adoption and the level of adoption.;The goal of this dissertation was to investigate the factors and their influence on determining the adoption and extent of adoption of Internet Commerce in a small business. A questionnaire was used to gather information relevant to the hypotheses. The final sample included CEOs/owners of 136 U.S. small businesses.;Results of this study revealed that Characteristics of the Organization Leader namely CEO's Internet technology knowledge; Organizational Context such as business size, training availability, and technical expertise; and Technological Context such as relative advantage, compatibility, complexity, perceived benefits, and perceived barriers are significantly different between adopters and non-adopters of internet commerce. No statistically significant differences were established between adopters and non-adopters of internet commerce for CEO's innovativeness and the Environmental Context.;The data also supported the significance of eight variables that had an impact on the extent of internet commerce adoption. These factors include CEO's Internet technology knowledge, business size, technical expertise, relative advantage, compatibility, complexity, perceived benefits, and perceived barriers. No statistically significant impact on extent of internet commerce adoption was established for CEO's innovativeness, competitive forces, and training availability.
机译：小型企业对互联网商务的采用似乎与四个采用背景有关：（1）组织负责人的特征，例如首席执行官的互联网商务知识和首席执行官的创新能力； （2）组织背景，例如业务规模，培训可用性和技术专长； （3）环境因素，例如竞争力； （4）技术背景，例如相对优势，兼容性，复杂性，感知收益和感知障碍。本研究探讨了这些环境与互联网商务采用之间的关系，以提高对互联网商务采用决定因素和采用程度的当前理解水平。本论文的目的是研究这些因素及其影响因素。对确定小型企业中Internet Commerce的采用和采用程度的影响。问卷被用来收集与假设有关的信息。最终样本包括136个美国小企业的CEO /所有者。研究结果表明，组织负责人的特征即CEO的互联网技术知识；组织背景，例如业务规模，培训可用性和技术专长；互联网商务的采用者和非采用者之间的相对优势，兼容性，复杂性，可感知的收益和可感知的障碍等技术上下文都明显不同。对于首席执行官的创新性和环境背景，互联网商务的采用者和非采用者之间没有建立统计学上的显着差异。数据还支持了影响互联网商务采用程度的八个变量的重要性。这些因素包括首席执行官的Internet技术知识，业务规模，技术专长，相对优势，兼容性，复杂性，可感知的收益和可感知的障碍。对于首席执行官的创新性，竞争力和培训可用性，没有确定对互联网商务采用程度的统计显着影响。

著录项

  • 作者

    Teng, Kwok Leong.;

  • 作者单位

    The University of Memphis.;

  • 授予单位 The University of Memphis.;
  • 学科 Business administration.;Mass communication.
  • 学位 Ph.D.
  • 年度 2000
  • 页码 70 p.
  • 总页数 70
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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