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An analytical approach to deriving usage patterns in a Web-based information system.

机译:在基于Web的信息系统中推导使用模式的一种分析方法。

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摘要

With the growing popularity of the World Wide Web, Web-based information systems have become one of the primary means for people to access information. Though usage patterns in traditional information systems such as public access library catalogs (OPACs) have been studied for more than three decades, investigations of similar information systems in a hypertext environment remain scarce. This study presents an analytical approach to deriving usage patterns in a Web-based information system.; First, system users are divided into groups with similar use of the system by employing multivariate statistical analysis techniques. Second, a continuous-time stochastic model (a semi-Markov chain model) is developed for each user group. The transition rates as well as transition probabilities of the Markov model (called intrasession usage patterns) are used to characterize user behavior probabilistically. Third, a generic algorithm (called GREEDY) is developed to discover both time-invariant and time-dependent sequential usage patterns (called intersession usage patterns) that are common to the members of a group. The intersession usage patterns provide a causal interpretation (cause and effect) of user behavior from a logical/timing perspective.; The proposed methodology was demonstrated and tested for validity using two independent samples of user sessions drawn from the transaction logs of the University of California's MELVYLRTM online library catalog system (www.melvyl.ucop.edu). The results indicate that there are five nonsearcher groups and six searcher groups in the MELVYL system. The majority of user groups have 3rd-order sequential dependency in transitions, and the remaining user groups follow 4th-order sequential dependency in transitions. User session length (duration of stay) can be approximated by a lognormal distribution. The differences in derived usage patterns between user groups were tested statistically. The test results show that users of different groups have distinct patterns of use of the system, which justifies the methodology employed in this study.; The acquired knowledge of usage patterns can aid the design of an advanced online help system that provides situational learning and customized help, depending on the context the user is in. This study provides a background for further analysis of user behavior on the Web, which has been recognized as the key to the success of electronic commerce.
机译:随着万维网的日益普及,基于Web的信息系统已成为人们访问信息的主要手段之一。尽管对传统信息系统(例如公共访问图书馆目录(OPAC))中的使用模式进行了三十多年的研究,但在超文本环境中对类似信息系统的研究仍然很少。这项研究提出了一种在基于Web的信息系统中推导使用模式的分析方法。首先,通过采用多元统计分析技术,将系统用户分为与系统使用类似的组。其次,为每个用户组开发了连续时间随机模型(半马尔可夫链模型)。马尔可夫模型的转换率和转换概率(称为会话内使用模式)用于概率地表征用户行为。第三,开发了一种通用算法(称为GREEDY)以发现组成员共有的时不变和依赖时间的顺序使用模式(称为会话间使用模式)。会话间使用模式从逻辑/时序角度提供了用户行为的因果解释(原因和影响)。使用两个独立的用户会话样本论证并验证了所提出的方法的有效性,该样本来自加利福尼亚大学的MELVYLRTM在线图书馆目录系统(www.melvyl.ucop.edu)的交易日志。结果表明,MELVYL系统中有五个非搜索者组和六个搜索者组。大多数用户组在过渡中具有三阶顺序依赖性,其余用户组在过渡中具有四阶顺序依赖性。用户会话长度(停留时间)可以通过对数正态分布来近似。对用户组之间的派生使用模式的差异进行了统计测试。测试结果表明,不同群体的用户对系统的使用方式不同,这证明了本研究中使用的方法是合理的。获得的使用模式知识可以帮助设计高级的联机帮助系统,该系统根据用户所处的上下文提供情景学习和自定义帮助。此研究为进一步分析Web上的用户行为提供了背景被公认为是电子商务成功的关键。

著录项

  • 作者

    Chen, Hui-Min.;

  • 作者单位

    University of California, Berkeley.;

  • 授予单位 University of California, Berkeley.;
  • 学科 Information Science.; Business Administration Marketing.; Statistics.
  • 学位 Ph.D.
  • 年度 2000
  • 页码 357 p.
  • 总页数 357
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 信息与知识传播;贸易经济;统计学;
  • 关键词

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