首页> 外文学位 >A model of donor behavior: A comparison between female and male donors to men's and women's athletics support organizations at Division I NCAA-affiliated institutions within the Big Ten.
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A model of donor behavior: A comparison between female and male donors to men's and women's athletics support organizations at Division I NCAA-affiliated institutions within the Big Ten.

机译:捐献者行为的模型:在十大国家大学NCAA分部附属机构中,男女捐献者与男女田径运动支持组织的比较。

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摘要

Fundraising is becoming increasingly important to Division I NCAA institutions. Athletic administrators view expansion and improvement of fundraising efforts as a primary source of future income to offset inflation, rescission and needed programmatic improvements but this goal will be difficult to achieve without a better understanding of the relationship between the donor and recipient organization (men's or women's athletics).;This study, involving four Big Ten institutions, examined the relationship between donor behavior (amount of dollars given) and future donor intentions, within the context of intercollegiate athletics, and four constructs: motivation, involvement, organizational identity, and satisfaction. Donor behavior was treated as a form of purchase or consumptive behavior, borrowing from consumer behavior and social identity theory. Motivation was measured primarily by utilizing Staurowsky's (Staurowsky, E. J., 1994. A comparison of motivations for giving between donor's to women's and men's athletic support groups. Doctoral dissertation, Temple University.) twenty-two motivation incentives ACQUIRE-II instrument. Analysis focused on the gender of the giver, primary gender association of the recipient organization, and gender differences between differing administrative structures (one or two athletics directors).;Analytic procedures utilized to compare groups included two-way contingency tables with Pearson's Chi-Square and analysis of variance (ANOVA). Cronbach's Alpha was used to test the internal consistency reliability of the summated scales of each measure. Factor analysis and exploratory principle components analysis with varimax rotation was used to test interdependence and multidimensionality of each measure. Motivation, involvement and athletic experience measures proved multidimensional with overall satisfaction and organizational identity being unidimensional. Correlational analysis, multiple regression, logistic regression and partial least squares estimations were used to evaluate the relationship to or prediction of donor behavior by select measures.;The results showed donors were either value driven (assist the athlete in having a qualitative experience) or need driven (donor's personal needs take precedent). Lower level donors were more affectively involved and were motivated by identification factors: loyalty, a sense of belong/connectedness, and desire to increase the level of prestige brought to the institution and state. Higher level givers were motivated by three factors: event experience/enjoyment, personal benefits and overall satisfaction with their gift.
机译:筹款对于我司NCAA机构越来越重要。运动管理者将扩大和改善筹款工作视为未来收入的主要来源,以抵消通货膨胀,撤消和需要的计划上的改进,但如果不更好地了解捐赠者与受赠人组织(男人或女人之间)之间的关系,将很难实现该目标。这项研究涉及四个十大机构,研究了大学间体育运动背景下的捐助者行为(给定的美元金额)与未来捐助者意图之间的关系,以及四个结构:动机,参与,组织认同和满意度。捐赠者的行为被视为一种购买或消费行为,是从消费者行为和社会认同理论中借鉴而来的。动机主要是通过使用Staurowsky的方法(Staurowsky,E。J.,1994年。比较供体动机的男女运动支持者的捐赠动机。博士学位论文,天普大学)。22种动机激励ACQUIRE-II工具。分析的重点是给予者的性别,接受者组织的主要性别关联以及不同行政结构之间的性别差异(一个或两个田径主管)。用于比较各组的分析程序包括使用Pearson's Chi-Square的双向列联表。和方差分析(ANOVA)。克伦巴赫(Cronbach)的Alpha用于测试每个量度总和尺度的内部一致性可靠性。使用具有varimax旋转的因子分析和探索性主成分分析来测试每个度量的相互依赖性和多维性。动机,参与和运动经验的措施被证明是多维的,总体满意度和组织身份是一维的。相关分析,多元回归,逻辑回归和偏最小二乘估计被用于通过选择的方法评估与捐赠者行为的关系或预测;结果表明捐赠者要么是价值驱动的(帮助运动员有定性的经验)要么是需要驱使(以捐助者的个人需求为先)。较低级别的捐赠者更积极地参与其中,并受到以下识别因素的激励:忠诚度,归属感/联系感以及渴望增加对机构和国家的声望水平。较高水平的送礼者受到三个因素的激励:活动经验/享受,个人利益和对礼物的总体满意度。

著录项

  • 作者

    Curtis, Mary Colleen.;

  • 作者单位

    The University of Iowa.;

  • 授予单位 The University of Iowa.;
  • 学科 Education Finance.;Business Administration Marketing.;Education Higher.
  • 学位 Ph.D.
  • 年度 2000
  • 页码 221 p.
  • 总页数 221
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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