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Manager personality and customer orientation in market-oriented logistics organizations.

机译：市场导向型物流组织中的经理个性和客户导向。

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摘要

Recently, employee factors that influence organizational performance are moving to the forefront (Copacino, 1999). Performance is influenced by a complex relationship between organizational and individual characteristics used to create a competitive advantage. Specifically, the interaction between customer-orientation and market orientation is thought to influence competitive advantage creation and the logistics function's ability to contribute to the firm's perceived performance.; The purpose of this study is to examine the relationship between manager's characteristics and one firm characteristic that contribute to the managers perception of how the firm is performing. The firm characteristic is market orientation, while managerial characteristics include personality, need for cognition, and customer-orientation. Personality and need for cognition are postulated to be antecedents for customer-orientation. Market and customer-orientation share a direct relationship with performance. Organizational success is measured using perceived business unit performance (Burke, 1984). The research question, is there an ideal customer-oriented personality or departmental orientation, and if so, what influence does it have on the business unit's perceived performance?; Data was collected as part of a Larger study done for the Council of Logistics Management. Respondents are employed by logistics firms or work in the organization's logistics function. Individuals were asked to answer questions about their personality, need for cognition, customer-orientation, and the firm's perceived market orientation and performance. AMOS™, a structural equation modeling package was used to identify the relationship between the constructs.; The results suggest market and customer-orientation are significantly related with perceived business unit performance. Market orientation influences the degree employees engaged in customer-oriented behaviors. Two personality characteristics agreeableness and need for cognition exhibit a positive relationship with customer orientation. Consistent with prior research several personality constructs are correlated with need for cognition.
机译：最近，影响组织绩效的员工因素正走在前列（Copacino，1999）。绩效受用于创造竞争优势的组织和个人特征之间复杂关系的影响。具体来说，以客户为导向和市场导向之间的相互作用被认为会影响竞争优势的创造和物流职能对公司绩效的贡献。这项研究的目的是检验经理特征与一个公司特征之间的关系，这种关系有助于经理了解公司的绩效。公司的特征是市场导向，而管理的特征包括个性，认知需求和客户导向。个性和认知需求被假定为以客户为导向的前提。市场和客户导向与绩效有着直接的关系。组织的成功是通过感知到的业务部门绩效来衡量的（Burke，1984）。研究的问题是，是否存在理想的以客户为导向的个性或部门取向，如果是这样，它将对业务部门的感知绩效产生什么影响？数据收集是为物流管理委员会进行的一项大型研究的一部分。受访者受雇于物流公司或从事组织的物流职能。要求个人回答有关其个性，认知需求，以客户为导向以及公司对市场的感知和表现的问题。 AMOS™，一种结构方程建模软件包，用于识别构造之间的关系。结果表明，市场和客户导向与感知的业务部门绩效显着相关。市场导向影响员工从事以客户为导向的行为的程度。两个人格特征的愉快程度和对认知的需求与客户导向呈正相关。与先前的研究一致，几种人格建构与认知需求相关。

著录项

  • 作者

    Periatt, Jeffery Allan.;

  • 作者单位

    Mississippi State University.;

  • 授予单位 Mississippi State University.;
  • 学科 Business Administration Marketing.; Business Administration Management.
  • 学位 D.B.A.
  • 年度 2000
  • 页码 260 p.
  • 总页数 260
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;贸易经济;
  • 关键词

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