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A method to assess the potential market and economic feasibility of a renewable energy product: The solar air conditioning system case.

机译：评估可再生能源产品潜在市场和经济可行性的方法：太阳能空调系统案例。

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摘要

The Solar Absorption Air Conditioning Systems (SAACS) represent an ideal and innovative technology to offset energy consumption in the Caribbean and maybe in a great portion of the world. SAACS, developed in Puerto Rico, is technically feasible for other places as long as those places have a similar climate to Puerto Rico. However, at this moment, the economic feasibility of the SAACS has not been demonstrated. This research studies the economic feasibility of the SAACS in Puerto Rico. In order to reach the commercialization phase, it is necessary to accomplish technical requirements, as well as, economic feasibility. The objectives of this research were the followings: (1) to provide a good estimate of the potential market and possible revenues for this technology, (2) to make a cost analysis of this innovative technology and to develop a cost template that aggregates the total product cost. This research will be used as a model to study the economic feasibility of the system in the Caribbean.;In terms of the market the most important conclusions of this research are: (1) there are potential customers willing to buy SAACS, (2) service and maintenance and a competitive selling price are key criteria in the decision to purchase the SAACS. In developing the new business to manufacture and distribute the new technology two key factors have to be considered: (1) it is crucial a joint venture between the private and the government sector that facilitates having a good market position in a very competitive industry and (2) the competitive selling price suggests that SAACS need continuous strategic cost management. This strategy should allow to the new company to fulfill customer's expectations and achieve competitive advantage.
机译：太阳能吸收式空调系统（SAACS）代表了一种理想的创新技术，可以抵消加勒比海乃至世界大部分地区的能源消耗。在波多黎各开发的SAACS，在其他地方只要与波多黎各具有相似的气候，在技术上就可行。但是，目前尚未证明SAACS的经济可行性。这项研究研究了SAACS在波多黎各的经济可行性。为了达到商业化阶段，有必要实现技术要求以及经济可行性。这项研究的目标如下：（1）对该技术的潜在市场和可能的收入提供一个良好的估计，（2）对这项创新技术进行成本分析，并开发一个汇总总成本的成本模板产品成本。该研究将用作研究该系统在加勒比海地区经济可行性的模型。就市场而言，该研究最重要的结论是：（1）潜在的客户愿意购买SAACS，（2）服务和维护以及具有竞争力的售价是决定购买SAACS的关键标准。在发展新业务以制造和分销新技术时，必须考虑两个关键因素：（1）私营部门与政府部门之间的合资企业至关重要，这有利于在竞争激烈的行业中拥有良好的市场地位；（ 2）具有竞争力的售价表明SAACS需要持续的战略成本管理。该策略应使新公司能够满足客户的期望并获得竞争优势。

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  • 作者

    De Hoyos-Ruperto, Moraima.;

  • 作者单位

    University of Puerto Rico, Mayaguez (Puerto Rico).;

  • 授予单位 University of Puerto Rico, Mayaguez (Puerto Rico).;
  • 学科 Business Administration Accounting.;Energy.;Business Administration Marketing.
  • 学位 M.B.A.
  • 年度 2000
  • 页码 298 p.
  • 总页数 298
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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