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Translation in advertising: A focus on the persuasive function.

机译：广告翻译：注重说服功能。

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摘要

The persuasive elements of written communications would be interesting to study and even more interesting to translate. Persuasiveness is not always obvious. Indeed, the best persuasion is covert and most effective when the individual who is being persuaded does not realize what is going on. Good persuasive writing is well crafted, not only at the single-word level, but also at the sentence and paragraph level. But what does it mean to be persuasive? Can persuasiveness be quantified and studied?; This thesis will attempt to answer these questions and present an analysis of what it is that makes a text persuasive. In fact, this paper is an example of persuasive writing, as it will use various persuasive techniques, such as rhetoric and an orderly presentation of ideas, to persuade the reader as to the validity of the arguments presented.; While focusing on the persuasive function, the present study will examine the language of advertisements and strategies that have been used to translate them, and it will present views on why certain strategies are chosen over others, to what advantage or disadvantage. (Abstract shortened by UMI.)
机译：书面交流的说服力元素将很有趣，而且翻译起来更有趣。说服力并不总是很明显。的确，当被说服的个人没有意识到发生了什么时，最好的说服是秘密的和最有效的。良好的说服性写作是精心制作的，不仅在单个单词级别，而且在句子和段落级别。但是说服力又意味着什么呢？说服力可以量化和研究吗？本论文将试图回答这些问题，并分析是什么使文本具有说服力。实际上，本文是说服力写作的一个例子，因为它将使用各种说服力的技巧，例如修辞和有序的思想表达，以说服读者理解所提出论点的有效性。在关注说服功能的同时，本研究将研究广告和用于翻译它们的策略的语言，并将就为何选择某些策略胜于其他策略提出看法。 （摘要由UMI缩短。）

著录项

  • 作者

    Jurisic, Heidi.;

  • 作者单位

    York University (Canada).;

  • 授予单位 York University (Canada).;
  • 学科 Language Modern.; Business Administration Marketing.
  • 学位 M.A.
  • 年度 1998
  • 页码 100 p.
  • 总页数 100
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 语言学;贸易经济;
  • 关键词

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