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Developing a prototype model and marketing plan for a new killer application - Enhanced mobile instant messaging.

机译：为新的杀手级应用程序开发原型模型和营销计划-增强的移动即时消息传递。

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Mobile instant messaging (Mobile IM) is likely to be the next big thing in mobile phone applications, which is expected to replace short messaging service (SMS) [2]. In this research project, I would like to propose the idea of bringing the GPS (Global Positioning System) location finding service and the Mobile Instant messenger together. Through this idea, I will also build a prototype Graphical User interface (GUI) and create a market plan of a potential new service using the input gained by interviewing relevant focus groups. Thus the service will satisfy customers who buy service for commodity and technology.

机译：移动即时消息（Mobile IM）可能会成为手机应用程序中的下一件大事，有望取代短消息服务（SMS）[2]。在这个研究项目中，我想提出将GPS（全球定位系统）定位服务和Mobile Instant Messenger结合在一起的想法。通过这个想法，我还将构建一个原型图形用户界面（GUI），并使用通过采访相关焦点小组获得的输入来创建潜在的新服务的市场计划。因此，该服务将满足购买商品和技术服务的客户的需求。

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作者
Thiyagarajan, Balasubramanian.;
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State University of New York Institute of Technology.;

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授予单位 State University of New York Institute of Technology.;
学科 Computer Science.;Business Administration Marketing.
学位 M.S.
年度 2009
页码 102 p.
总页数 102
原文格式 PDF
正文语种 eng
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1. Mobile Web 2.0: The innovator's guide to developing and marketing next generation wireless/mobile applications, A. Jaokar, T. Fish, Futuretext, London (2006). 335pp., £19.99, Paperback, ISBN: 0-9544327-6-2 [J] . Paula Sarmento Telecommunications Policy . 2008,第7期

机译：Mobile Web 2.0：开发和营销下一代无线/移动应用程序的创新指南，A。Jaokar，T。Fish，Futuretext，伦敦（2006年）。 335pp。，英镑19.99，平装，ISBN：0-9544327-6-2
2. Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea [J] . Oghuma Apollos Patricks, Chang Younghoon, Fernando Libaque-Saenz Christian, Telecommunications Policy . 2015,第8期

机译：移动即时消息应用程序的采用后行为的利益确认模型：韩国的KakaoTalk和Joyn的比较分析
3. Will mobile video become the killer application for 3G mobile Internet? a model of media convergence acceptance [J] . Xin Xu, Will Wai Kit Ma, Eric Wing Kuen See-To Information systems frontiers . 2010,第3期

机译：移动视频将成为3G移动互联网的杀手kill吗？媒体融合接受模型
4. Not Killer Applications - But Perhaps Killer Solutions: Success Factors for Mobile Computing Applications and Business Models: An Empirical Study [C] . Hans Juergen Ott, Juergen Seitz Information Resources Management Association International Conference vol.2; 20040523-26; New Orleans,LA(US) . 2004

机译：不是杀手级应用程序-也许是杀手级解决方案：移动计算应用程序和业务模型的成功因素：一项实证研究
5. Developing dialogic argumentation skills via scaffolded instant messaging. [D] . Goldstein, Marion. 2009

机译：通过支架式即时消息来发展对话论证技能。
6. Killer Apps: Developing Novel Applications That Enhance Team Coordination Communication and Effectiveness [O] . Claudia Buengeler, Florian Klonek, Nale Lehmann-Willenbrock, -1

机译：杀手级应用程序：开发新颖的应用程序可增强团队协作沟通和效率
7. The Role of Mobile Instant Messaging (Mim) Application in Enhancing Technical Students’ Frequency of Communication, Social Connectedness and Group Attitude: A Proposed Framework [O] . Noor Raha Mohd Radzuan, Zarina Mohd Ali, Abdullah Adnan Mohamed, 2015

机译：移动即时消息（Mim）应用程序在提高技术学生的交流频率，社交联系和群体态度方面的作用：一个拟议的框架

Developing a prototype model and marketing plan for a new killer application - Enhanced mobile instant messaging.

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