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首页> 外文学位 >MARKETING THEORY: APPLICABILITY TO SOCIAL WORK SERVICE PROGRAMS IN HEALTH CARE DELIVERY (CHRONIC ILLNESS, UTILIZATION THEORY, CONSUMERISM, FEE-FOR-SERVICE).
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MARKETING THEORY: APPLICABILITY TO SOCIAL WORK SERVICE PROGRAMS IN HEALTH CARE DELIVERY (CHRONIC ILLNESS, UTILIZATION THEORY, CONSUMERISM, FEE-FOR-SERVICE).

机译：营销理论：适用于保健服务中的社会工作服务计划（慢性病，利用理论，消费，服务费）。

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摘要

This presentation explored the impact of chronic illness on middle and upper class health consumers; and their growing need for social health support services. It addressed social work service's engagement of a middle class population with chronic illness, and provided a descriptive analysis of a range of institutionally based private social work health care models currently operating in a major tertiary medical center.;One model, offering social work services to Myasthenia Gravis patients in a private medical setting, was studied in-depth to determine the consumer market's service needs, preferences and interest in the program. Principles of marketing and consumer utilization theories were applied to the task of assessing these factors.;Findings. Seven distinct institutionally based social work practice arrangements were identified and examined. A typology was developed to classify institutional and community based medical practices in order to determine their potential for social program development.;Drawing on a Myasthenia Gravis model, a survey analysis of prospective and existent social work consumer markets was performed. Findings showed that a potential market for social work service existed, and that private patients preferred a social work service product that resembled traditional practice in health care institutions, with some modifications. We also found that the study group was relatively unfamiliar (47%) with social work services and that 87% of the respondents wanted more information. Over 50% indicated interest in potentially utilizing the service. Analysis of service users revealed that the physician played a key role in both informing patients about the service and influencing them to utilize it.;Conclusions. The results of this study support the contention that the development of private social work service health care models represent an important new area for professional expansion. They not only offer opportunities to serve new and underattended client markets but also constitute a source of revenue to help support programs serving non-paying clienteles.;Preliminary data further suggest that application of marketing theory to social program development can result in programs that are functionally more responsive to consumers' needs and structurally designed to capture their interest and participation.
机译：本演讲探讨了慢性疾病对中上阶层健康消费者的影响；以及他们对社会健康支持服务的需求不断增长。它解决了社会工作服务部门对中产阶级慢性病患者的参与问题，并提供了描述性分析，分析了目前在主要三级医疗中心运营的一系列基于制度的私人社会工作医疗模式。对私人医疗机构中的重症肌无力患者进行了深入研究，以确定该计划对消费者市场的服务需求，偏好和兴趣。市场营销和消费者利用理论的原理被应用于评估这些因素的任务。确定并审查了七个基于制度的独特社会工作实践安排。发展了一种分类学，以对机构和社区医疗实践进行分类，以确定其在社会项目发展中的潜力。根据Myasthenia Gravis模型，对预期和现有的社会工作消费者市场进行了调查分析。调查结果表明，存在着潜在的社会工作服务市场，并且私人患者更喜欢社会医疗服务产品，该产品类似于医疗机构的传统做法，并做了一些修改。我们还发现，研究小组相对不熟悉社会工作服务（47％），而87％的受访者希望获得更多信息。超过50％的人表示有兴趣潜在地使用该服务。对服务使用者的分析表明，医生在告知患者有关服务并影响他们使用服务方面起着关键作用。这项研究的结果支持以下论点：私人社会工作服务医疗模式的发展代表了专业扩展的重要新领域。它们不仅为服务于新的和服务不足的客户市场提供了机会，而且还构成了收入来源，以帮助支持服务于非付费客户的计划。初步数据进一步表明，将营销理论应用于社会计划开发可以使计划在功能上得到实现更能满足消费者的需求，并在结构上旨在吸引他们的兴趣和参与度。

著录项

  • 作者

    GENKINS, MARY E.;

  • 作者单位

    City University of New York.;

  • 授予单位 City University of New York.;
  • 学科 Social work.
  • 学位 D.S.W.
  • 年度 1986
  • 页码 194 p.
  • 总页数 194
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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