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A Case Study of Consumer Language between Business Enterprise Owners and Foreigners in Seoul, South Korea.

机译：韩国首尔企业老板与外国人之间的消费者语言案例研究。

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摘要

The number of foreigners who live in South Korea has grown over the past two decades since immigration reform has occurred, which has transformed Korea into a multicultural society. Identification of the experiences and perceptions of foreigners with consumer language and intercultural communication during interaction with small- and medium- sized enterprises (SMEs) in the Seoul Metropolitan Area were important in order to understand difficulties foreigners faced during a service encounter in Korea. The purpose of this qualitative case study was to explore the experiences and perceptions of foreign consumers during service encounters with SMEs for two constructs: consumer language and intercultural communications. Data collection involved in-depth interviews from a purposeful sample of 10 out of a sampling frame of 62 foreign professors who worked at Gachon University. Thematic data analysis was used to identify and report emergent themes with MAXqda software. Three major themes were as follows: (a) verbal and non-verbal coping skills, (b) foreign consumer cultural adapt, and (c) communicative approach avoidance by Koreans, and two minor themes: preference for use of Korean language by foreign consumers, and polite interaction by Koreans. The implications included foreign consumer ability to adapt use of verbal and non-verbal coping skills, communication approach avoidance of Koreans when interacting with foreigners, positive personal traits of foreigners in relation to their interaction and general adjustment, foreign consumer willingness to use Korean in low-involvement situations, foreigner ability to adapt culturally, and regular contact of foreigners with Koreans developed a better understanding of Korean culture. Recommendations for practice included creating programs with local governments and universities to educate SMEs to use English as a competitive advantage, having SME's window signs to signify the languages spoken and written, expanding of culture and communication classes offered by local governments and universities for foreigners. Recommendations for future research included a qualitative multiple case study with a diverse sample of foreigners, a mixed method study on the level of convenience of oral English for foreigners in Korea in low- and high-involvement encounters, and a quantitative multivariate regression study to further examine approach avoidance.
机译：自从进行移民改革以来，在韩国居住的外国人数量在过去的20年中有所增加，这使韩国变成了一个多元文化的社会。为了了解外国人在韩国遭遇服务时遇到的困难，识别与外国人在汉城城市圈中小型企业（SME）互动期间具有消费语言和跨文化交流的经验和看法非常重要。本定性案例研究的目的是探讨与中小型企业服务接触期间外国消费者的经验和看法，以两种构造：消费者语言和跨文化交流。数据收集涉及来自Gachon大学的62位外国教授的抽样框架中有目的的10个样本的深入访谈。专题数据分析用于通过MAXqda软件识别和报告紧急主题。三个主要主题如下：（a）语言和非语言应对技巧，（b）外国消费者的文化适应，（c）韩国人避免使用交流方式，以及两个较小的主题：外国消费者偏爱使用朝鲜语以及韩国人的礼貌互动。这些影响包括外国消费者适应口头和非语言应对技巧的能力，与外国人互动时避免韩国人交流的方式，外国人与他们的互动和一般调整有关的积极个人特质，外国消费者愿意低调使用韩国语的意愿。 -参与情况，外国人的文化适应能力以及外国人与韩国人的定期接触加深了对韩国文化的了解。对于实践的建议包括：与地方政府和大学一起制定计划，以教育中小企业利用英语作为竞争优势；让中小企业的橱窗标语代表口语和书面语言；扩大地方政府和大学为外国人提供的文化和交流课程。对未来研究的建议包括：定性的多案例研究和多样化的外国人样本；混合方法研究，以了解韩国人在低和高参与度情况下对外国人的口语便利程度；以及定量多变量回归研究，以进一步检查方法避免。

著录项

  • 作者

    English, David A.;

  • 作者单位

    Northcentral University.;

  • 授予单位 Northcentral University.;
  • 学科 Marketing.;Asian studies.;Communication.;Management.
  • 学位 D.B.A.
  • 年度 2015
  • 页码 113 p.
  • 总页数 113
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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