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Relationship of cultural understanding and business success in the Middle East and North Africa: A mixed methods study.

机译：中东和北非文化理解与商业成功之间的关系：混合方法研究。

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摘要

The purpose of this sequential, mixed methods study was to examine the relationship of cultural understanding and business success in MENA and evaluate United States business leaders' and professionals' self-perceived levels of cultural competence and cross-cultural lived experience when conducting business outside of the United States. A purposive sample of 174 participants from different industries around the globe were used for this study. The quantitative data analysis consisted of descriptive statistics and multiple regressions. Findings indicated no statistically significant relationship found between cultural awareness, gender, employment level, and cross-border experience while significant with age, education, tenure, foreign language proficiency. The Findings also indicated no statistically significant relationship found between perceived cultural barriers, gender, education, employment level, tenure, and cross-border experience. Significant relationships were found between cultural barriers, age, and foreign language proficiency. A moderate inference can only be drawn from the low Spearman coefficient correlation values found. Post-survey online in-depth interview questions was conducted to clarify the quantitative results. NVivo was used to analyze the responses and four themes emerged from the data. The qualitative findings indicated a communal link with the quantitative data results. The findings and recommendations showed that incorporating culture of host nations within leadership practice and expatriate training can lead to an increase of business global leadership competencies. This can improve workforce cross-cultural sensitivity and helps leaders create dynamic capabilities for competitive advantage. A leadership practices model developed in this study provides a suitable framework and salient business strategy component for corporations seeking to expand successfully.
机译：这项循序渐进的混合方法研究的目的是检验中东和北非地区文化理解与商业成功之间的关系，并评估美国商业领袖和专业人员在境外开展业务时对文化能力和跨文化生活经验的自我认识水平美国。本研究使用了来自全球不同行业的174名参与者的有针对性的样本。定量数据分析包括描述性统计和多元回归。研究结果表明，在文化意识，性别，就业水平和跨境经历之间没有统计学上的显着关系，而与年龄，教育程度，任期，外语水平显着相关。调查结果还表明，在感知的文化障碍，性别，教育程度，就业水平，任期和跨境经历之间没有发现统计学上的显着关系。发现文化障碍，年龄和外语水平之间存在重要关系。只能从发现的低Spearman系数相关值得出适度的推论。调查后进行了在线深入访谈问题，以澄清定量结果。 NVivo用于分析响应，并且从数据中出现了四个主题。定性结果表明与定量数据结果有共同联系。调查结果和建议表明，将东道国的文化纳入领导力实践和外派人员的培训可以提高企业全球领导力的能力。这可以提高员工的跨文化敏感性，并帮助领导者创造动态能力，以获得竞争优势。本研究中开发的领导力实践模型为寻求成功扩展的公司提供了合适的框架和重要的业务策略组件。

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  • 作者

    Ziade, Jinan A.;

  • 作者单位

    University of Phoenix.;

  • 授予单位 University of Phoenix.;
  • 学科 Management.;Cultural anthropology.;Labor economics.;Business administration.;Organizational behavior.
  • 学位 D.Mgt.
  • 年度 2015
  • 页码 282 p.
  • 总页数 282
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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