Effective movie title sequence: A challenge to Chinese designers.

机译：有效的电影片名顺序：对中国设计师的挑战。

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摘要

This paper aims to identify the criteria of effective movie title sequence design. The research method is to generalize views common to different senior title designers and practitioners with regard to the criteria of effective movie title sequence design and then use these criteria to evaluate top box office Chinese domestic movies. The paper also analyzes problems of present Chinese domestic movie title sequence design and provides suggestions for improving them.;An effective movie title sequence needs to set the mood and anticipations to the audience. Additionally, it must have the following characteristics: (1) It must express the story in some metaphorical way. (2) It needs to be narrative in nature. (3) It needs to have visual consistency and be integrated, and (4) It must have appropriate typographic rhythm and movement that complements the movie's theme.

机译：本文旨在确定有效的电影标题序列设计标准。该研究方法是针对有效的电影标题序列设计标准，概括出不同高级制片人和从业人员的共同观点，然后使用这些标准来评估中国家庭票房的票房收入。本文还分析了目前中国国内电影片名序列设计中存在的问题，并提出了改进建议。有效的电影片名序列需要为观众设定情绪和期望。此外，它还必须具有以下特征：（1）必须以某种隐喻的方式表达故事。（2）它必须是叙述性的。（3）必须具有视觉一致性并加以整合，并且（4）必须具有适当的印刷节奏和动作，以补充电影的主题。

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作者
Chen, Bo.;
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作者单位

Iowa State University.;

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授予单位 Iowa State University.;
学科 Design.;Multimedia communications.;Film studies.
学位 M.F.A.
年度 2015
页码 115 p.
总页数 115
原文格式 PDF
正文语种 eng
中图分类
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机译：有效的电影片名顺序：对中国设计师的挑战

Effective movie title sequence: A challenge to Chinese designers.

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