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Toy Library Nurturing Talent--Learning Through Play.

机译：玩具图书馆培养人才-通过游戏学习。

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摘要

The concept of the Toy Library originated during the Great Depression, when it was noticed that children were stealing toys, as they could not afford to buy them. Due to the concern of rising theft, a library was started where children could borrow a wide variety of toys. It also helped to encourage the values of honesty, responsibility and good citizenship. Since then, many toy libraries have sprouted across the United States. The concept, however, is not prevalent in other countries around the world. Hence, many people are, as yet unaware of its benefits, which include, providing an environment of abundant playing opportunities, building communities and serving as a critical educational resource for a child's development and unstructured play.;This thesis provides an opportunity to promote the benefits of a Toy Library. Besides generating public awareness, it also serves as a marketing campaign enabling the audience to understand the idea behind the Toy Library. The new identity design and brand awareness campaign attempts to convey a specific message to inform and motivate people to join the service, as well as to encourage learning and playing through the sharing of toys. The applications of the campaign act as a tool to educate parents on the merits of a Toy Library in child development, thereby empowering them to be a part of this service. It also helps to facilitate in bringing all toy libraries under one roof, ensuring a stringent standard, as well as consistent facilities and programs across the United States.;Research was conducted and data was assembled from various sources such as Toy Library websites, videos on toys and early child care books, as well as articles on advertising campaigns. Online and physical surveys created to gather valuable feedback, as well as opinions regarding Toy Libraries. A visit to the Toy Library in Rochester was conducted to observe its day-to-day functioning. Personal interviews with parents and toy librarians were conducted out to gather information about their experiences at the Toy Library.;After understanding the gaps from the collected data a planogram of applications was created to approach the target audience. Also, all barriers from content development to execution of this project are addressed in the final applications.;Final applications are divided in two categories: Brand Identity and Awareness Campaign. Brand identity applications include logo design, symbol design, stationery design, brochure, label design, t-shirt and bag design, interior signage and vehicle design. Awareness campaign applications include posters, magazine ads, newsletter, e-mailers and other promotional designs, as well as online and digital applications such as website design, Facebook and Twitter page designs, web banners and opening logo design.;Usability testing was conducted, which gave positive feedback regarding print and online applications, and its objective to create awareness about Toy Libraries.
机译：玩具图书馆的概念起源于大萧条时期，当时人们注意到孩子在偷玩具，因为他们买不起玩具。由于人们越来越担心盗窃，因此建立了一个图书馆，供孩子们借用各种各样的玩具。它还有助于鼓励诚实，责任和良好公民身份的价值观。从那以后，许多玩具图书馆在美国萌芽。但是，该概念在世界其他国家并不普遍。因此，许多人尚未意识到它的好处，包括提供一个丰富的游戏机会环境，建立社区以及作为儿童成长和非结构性游戏的重要教育资源。玩具图书馆的好处。除了提高公众意识，它还用作营销活动，使听众了解玩具图书馆背后的想法。新的身份设计和品牌意识运动试图传达一种特定的信息，以告知和激励人们加入该服务，并通过共享玩具来鼓励学习和玩耍。该活动的应用程序可以作为一种工具来教育父母关于玩具图书馆在儿童发展中的优点的知识，从而使他们能够成为这项服务的一部分。它还有助于促进将所有玩具库都放在一个屋顶下，确保严格的标准以及全美国范围内一致的设施和程序。;进行了研究，并从各种来源收集了数据，例如玩具库网站，视频玩具和幼儿书籍，以及有关广告活动的文章。创建在线和物理调查以收集有价值的反馈以及有关玩具图书馆的意见。参观了罗切斯特的玩具图书馆，以观察其日常运作。在玩具图书馆中与父母和玩具馆员进行了个人访谈，以收集有关他们的经历的信息。在了解了收集到的数据的差距之后，创建了申请书，以接近目标受众。同样，从内容开发到该项目执行的所有障碍都将在最终应用程序中解决。最终应用程序分为两类：品牌识别和意识运动。品牌标识应用包括徽标设计，符号设计，文具设计，小册子，标签设计，T恤和包设计，室内标牌和车辆设计。宣传运动的应用程序包括海报，杂志广告，时事通讯，电子邮件和其他促销设计，以及在线和数字应用程序，例如网站设计，Facebook和Twitter页面设计，网页横幅和开放徽标设计。进行了可用性测试，该报告对印刷和在线应用程序给予了积极的反馈，其目的是提高对玩具图书馆的认识。

著录项

  • 作者

    Kapadia, Prachi.;

  • 作者单位

    Rochester Institute of Technology.;

  • 授予单位 Rochester Institute of Technology.;
  • 学科 Design.;Mass communication.;Marketing.;Web studies.
  • 学位 M.F.A.
  • 年度 2015
  • 页码 208 p.
  • 总页数 208
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 公共建筑;
  • 关键词

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