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The Evolution of the Small to Mid-Level/Mid-Sized Gallery Business Model in New York City

机译：纽约市中小型/中型画廊业务模式的演变

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This paper examines the challenging factors confronting small to mid-level galleries through physical and other business model issues; the primary-market in New York City is merging traditional business models with new, alternative initiatives. Additionally, the paper offers alternative strategies that are developing in tandem with economic changes. Although New York City is the most important art capital globally, the high rate of small to mid-level gallery closures call into question the sustainability of art market business models. Among the problems that hinder sustainable growth are rising real estate costs, staffing, and huge expenses from continuous art fair participation. These challenges force galleries to evolve and create new, yet untested business models. Through the survey of several gallery alternatives occurring in the market, as well as in reference to a case study, this qualifying paper proposes a more viable art-business alternative. This examination serves to propose better and more sustainable business practices for small to mid-level galleries.

机译：本文考察了中小型画廊通过实际和其他商业模型问题所面临的挑战性因素。纽约市的主要市场正在将传统的商业模式与新的替代计划相结合。此外，本文提供了与经济变化同步发展的替代策略。尽管纽约市是全球最重要的艺术之都，但中小规模的画廊关闭率很高，这质疑了艺术市场商业模式的可持续性。阻碍可持续增长的问题包括房地产成本上升，人员配备以及持续参加艺术博览会的巨额费用。这些挑战迫使画廊发展并创建新的，未经测试的商业模式。通过对市场上出现的几种画廊替代品的调查以及案例研究的参考，该合格论文提出了一种更可行的艺术商业替代品。该考试旨在为中小型画廊提出更好，更可持续的商业实践。

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作者
Choi, Jinkyoung.;
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作者单位

Fashion Institute of Technology, State University of New York.;

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授予单位 Fashion Institute of Technology, State University of New York.;
学科 Arts management.;Art education.
学位 M.A.
年度 2018
页码 58 p.
总页数 58
原文格式 PDF
正文语种 eng
中图分类
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The Evolution of the Small to Mid-Level/Mid-Sized Gallery Business Model in New York City

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