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Nonprofit Fundraising Strategies to Provide Quality Sustainable Services

机译：提供优质可持续服务的非营利筹款策略

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摘要

Nonprofit organizations are essential in providing goods and services to the under-resourced in the community. Nonprofits have experienced a growth rate of 47% in 2014 and yet 53% of nonprofits reported less than 3 months cash on hand needed to meet the demands of their clients. This explorative and descriptive study analyzed nonprofit fundraising strategies for providing sustainable quality services. The purpose of this study was to determine what strategies successful nonprofits used to increase funding as it relates to the delivery of quality sustainable service and what conditions influenced fundraising effectiveness. The methodology consisted of a qualitative, thematic research design. The sample consisted 19 participants who held executive level positions in their organizations. Data were collected through a series of recorded in-depth interviews and analyzed using a contrast-comparative qualitative thematic analysis of the recording and written transcription and the NVivo Software Data Management Program. The findings of the study revealed that leaders with transformative attributes and demonstrably connected to the mission drive the fundraising success of the organization by influencing donor relationships, strategies, and performance. The implications of the study include sustainable delivery of service by the development of effective leadership models for the internal stakeholders thus, positively influencing donor behavior and improved quality of life for the under-resourced over a sustained period. Future research using the mixed methods is recommended for examining how leadership styles may influence funding sustainability.
机译：非营利组织在为社区资源不足的人提供商品和服务方面至关重要。 2014年，非营利组织的增长率为47％，但仍有53％的非营利组织报告称，满足客户需求所需的手头现金不到3个月。这项探索性和描述性研究分析了用于提供可持续优质服务的非营利筹款策略。这项研究的目的是确定成功的非营利组织采用了哪些策略来增加资金，因为这与提供优质的可持续服务有关，以及哪些条件影响了筹款的有效性。该方法包括定性的主题研究设计。样本包括19位参与者，他们在各自的组织中担任执行级别的职务。通过一系列记录的深度访谈收集数据，并使用对比对比的定性主题分析对记录和书面转录以及NVivo软件数据管理程序进行分析。研究结果表明，具有变革性且明显与使命相关的领导者通过影响捐助者的关系，策略和绩效来推动组织的筹款成功。该研究的意义包括通过为内部利益相关者开发有效的领导模型来可持续地提供服务，从而对捐助者的行为产生积极影响，并持续改善资源贫乏的生活质量。建议使用混合方法进行进一步研究，以检查领导风格如何影响资金可持续性。

著录项

  • 作者

    Love, Karen Cobb.;

  • 作者单位

    Walden University.;

  • 授予单位 Walden University.;
  • 学科 Management.;Organizational behavior.;Business administration.;Finance.
  • 学位 Ph.D.
  • 年度 2018
  • 页码 219 p.
  • 总页数 219
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 建筑科学;
  • 关键词

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