• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >The creative marketing of lower-grade fruit by the California citrus industry from 1890-1955.
【24h】

The creative marketing of lower-grade fruit by the California citrus industry from 1890-1955.

机译：1890-1955年间加利福尼亚州柑橘产业对低档水果的创意营销。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The citrus industry of California was faced with a variety of possible solutions to market its different grades of fruit from 18901955. The primary means was through the paper crate label. Some large firms, like Sunkist, Inc., used new brand names to signify to the consumer the difference in quality and price of the fruit, while other, smaller companies were more creative, often choosing humor and comedic images to get their point across.;There were major differences in the marketing of lesser-quality fruit during the time-period studied, and the crate label examples that survived are quite exceptional. Many of these humorous labels demand high prices for collectors and are recognized as not only being a record of the citrus industry but also as important to the place that these labels have in California history both as records of their place in advertising history and a snapshot into the image of California at that time.
机译：加利福尼亚州的柑橘产业面临着各种可能的解决方案，以销售其18901955年以来不同等级的水果。主要手段是通过纸箱标签。一些大型公司，例如Sunkist，Inc.，使用新的品牌名称来向消费者表明水果的质量和价格上的差异，而其他规模较小的公司则更具创造力，经常选择幽默和喜剧形象来表达自己的观点。 ；在研究的这段时间里，劣质水果的营销存在重大差异，幸存下来的箱子标签示例非常出色。这些幽默标签中有许多要求收藏家付出高昂的价格，不仅被认为是柑橘行业的记录，而且对于这些标签在加利福尼亚历史上的地位也很重要，既是其在广告历史中的地位记录，又是对快照的快照。当时加州的形象。

著录项

  • 作者

    Orr, Robert W.;

  • 作者单位

    California State University, Dominguez Hills.;

  • 授予单位 California State University, Dominguez Hills.;
  • 学科 Business Administration Marketing.;Economics Commerce-Business.;Economics Agricultural.
  • 学位 M.A.
  • 年度 2014
  • 页码 70 p.
  • 总页数 70
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 现代史（1917年~）;
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号