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Successful Survival Strategies for Small Business Owners in Nigeria

机译：尼日利亚小企业主成功的生存策略

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摘要

Small businesses remain the engine of growth in an economy such as Nigeria's economy. The objective of this study was to explore the high failure rate of small businesses during the first 5 years of business activities in Nigeria. The research design for this study was a multiple case study. The targeted population was small-scale entrepreneurs from 3 facilities in the soybean processing industries in Ibadan, Nigeria. The cognitive theory was the conceptual framework for the study. The data collection process was semistructured in-person interviews of 3 successful soy processing business owners. The data analysis process was conducted following the Rowley 4-step process and used the within-methodical triangulation that resulted in thematic answers to the central research question. The process of analysis included: grouping data, regrouping data based on themes, evaluating the information, and recognizing emergent themes. The five themes that emerged from the data were (a) education and training, (b) effective strategies for business profitability, (c) flexible financial strategy, (d) market positioning and, (e) efficient infrastructure. The data were cleaned and transcribed using software to code the features to identify the similarities of data used in the study. From the findings of this study, the implications for positive social change include the possibility to increase the survival rates of small businesses during early years of operation, reduce unemployment, increase tax receipts for the government, and catalyze economic activities, reducing poverty levels.
机译：在尼日利亚等经济体中，小企业仍然是增长的引擎。这项研究的目的是探讨尼日利亚商业活动的前5年中小型企业的高失败率。这项研究的研究设计是一个多案例研究。目标人群是来自尼日利亚伊巴丹大豆加工行业3个工厂的小规模企业家。认知理论是研究的概念框架。数据收集过程是对3位成功的大豆加工企业主进行的半结构化面试。数据分析过程遵循Rowley 4步过程进行，并使用了方法内三角剖分法，从而得出了有关中央研究问题的主题答案。分析过程包括：分组数据，基于主题重新分组数据，评估信息以及识别紧急主题。从数据中得出的五个主题是：（a）教育和培训；（b）商业盈利能力的有效策略；（c）灵活的财务策略；（d）市场定位；以及（e）有效的基础设施。使用软件对数据进行清理和转录，对功能进行编码，以识别研究中使用的数据的相似性。从这项研究的结果来看，对积极的社会变革的影响包括提高小型企业在运营初期的存活率，减少失业，增加政府税收，促进经济活动，降低贫困水平的可能性。

著录项

  • 作者

    Akinso, Ayodeji.;

  • 作者单位

    Walden University.;

  • 授予单位 Walden University.;
  • 学科 Entrepreneurship.;Business administration.;African studies.
  • 学位 D.B.A.
  • 年度 2018
  • 页码 127 p.
  • 总页数 127
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 建筑科学;
  • 关键词

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