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首页> 外文学位 >Finding a New Role for Aesthetic Taste in Motivating Sustainable Disposal Behavior.
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Finding a New Role for Aesthetic Taste in Motivating Sustainable Disposal Behavior.

机译：在促进可持续处置行为中找到审美趣味的新作用。

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摘要

Aesthetics was originally studied in the discipline of marketing, where design was utilized as a 'marketing tool' that would stimulate consumer desires of possession, and increase corporate profit by promoting consumption. Aesthetics was also studied by designers in a designer's specific area of practice. In this case, researches on aesthetic taste were done in the process of product development, the time prior to new product release on the market, or in the process of product brand revision and development. The focus of these practical researches are more on increasing loyal users (consumers), which also target a specific audience for an increased sales result. With the emergence of Capitalism, the role of design has shifted from a flourishing human society with good ornate objects to the need for increased profit for businesses.;Many studies done by both marketers and designers in industry have indicated aesthetics takes a significant role in the stages, where products are produced, purchased and used. However, few of these studies have looked into the influence of aesthetics at the end-stage of a product life-cycle: disposal. If aesthetics is so influential in people's behavior in the early three stages of the product life-cycle, it should also influence people's behavior toward the product disposal. This study claims that the role of aesthetics can be greater than simply stimulating consumption and promoting corporate profit. This study views aesthetics, as a feasible and potential catalyst for change in promoting sustainable disposal behavior.;The purpose of this study was to: 1) investigate the contemporary culture of waste and practices of disposal in everyday life settings; 2) identify and establish the persona types of 'disposers'; 3) confirm the relationship between aesthetic taste and sustainable behavior; and 4) propose a new role for aesthetic taste in motivating disposers to actively and voluntarily engage in sustainable disposal behaviors. This study employed mixed methods of quantitative and qualitative approaches. A structured questionnaire was used as a quantitative approach; focus groups, semi-structured interviews, and disposal diary activities were utilized for the qualitative strategy of data generation.;A correlational analysis of the quantitative data showed there is no relationship between the strength of one's aesthetic taste and the sustainability strength of one's disposal patterns. Also, the consensus on the term 'disposer' was achieved from the questionnaire. A qualitative analysis on the descriptive and visual data showed the utility and price value often dominates the aesthetic value in purchasing products. The generic utility value also had a great influence on deciding the disposal methods after use. Reusing was considered as the most sustainable disposal method, followed by recycling. Although the quantitative data suggested no relationship between aesthetic taste and disposal behaviors, the qualitative date revealed a certain level of association between the two values; people tended to keep products that they were aesthetically and emotionally connected to over time.;Four types of exploratory personas of disposers were presented based on the level of one's sustainable actions and sustainable awareness: 1) Actively sustainable disposer type; 2) Moderately sustainable disposer type; 3) Passively sustainable disposer type; and 4) Unsustainable disposer type. The influence of aesthetics on motivating sustainable actions were shown to be small. However, this study proposes a different perspective on the purpose of aesthetic quality of the disposal process. This study also found that the family education in early childhood and peer influences had a greater potential for encouraging sustainable disposal habits.
机译：美学最初是在市场营销学领域研究的，设计被用作“市场营销工具”，可以激发消费者的拥有欲望，并通过促进消费来增加公司利润。设计师还在特定的实践领域研究了美学。在这种情况下，在产品开发过程中，新产品投放市场之前的时间或产品品牌修订和开发过程中对美学品味进行了研究。这些实际研究的重点更多地放在增加忠实的用户（消费者）上，这也针对特定的受众以增加销售结果。随着资本主义的出现，设计的作用已经从繁荣的，装饰华丽的人类社会转移到了增加商业利润的需求。;市场营销人员和设计师在行业中所做的许多研究表明，美学在设计中起着重要的作用。生产，购买和使用产品的阶段。但是，这些研究中很少有研究在产品生命周期的最后阶段美学的影响：处理。如果美学在产品生命周期的前三个阶段对人们的行为产生如此大的影响，那么它也应该影响人们对产品处置的行为。这项研究声称，美学的作用远不只是刺激消费和促进企业利润。这项研究将美学视为促进可持续处置行为发生变化的可行且潜在的催化剂。这项研究的目的是：1）研究当代废物文化和日常生活中的处置方法； 2）识别并建立“处置者”的角色类型； 3）确认审美趣味与可持续行为之间的关系； 4）提出审美趣味的新作用，以激励处置者积极主动地自愿参与可持续处置行为。本研究采用了定量和定性混合方法。使用结构化的问卷作为定量方法；焦点小组，半结构化访谈和处置日记活动被用于数据生成的定性策略。；对定量数据的相关分析表明，一个人的审美趣味强度与一个处置模式的可持续性强度之间没有关系。 。同样，从问卷中获得了对“处置者”一词的共识。对描述性和视觉数据的定性分析表明，实用性和价格价值通常在购买产品时占据审美价值。通用效用值对决定使用后的处置方法也有很大的影响。再利用被认为是最可持续的处置方法，其次是回收。尽管定量数据表明审美趣味与处置行为之间没有关系，但定性数据显示出这两个值之间存在一定程度的联系。随着时间的流逝，人们倾向于保持与审美和情感联系在一起的产品。；基于个人的可持续行为和可持续意识的水平，提出了四种类型的处置器探索性角色：1）积极可持续的处置器类型； 2）适度可持续的处置器类型； 3）被动可持续处置器类型； 4）不可持续的处理器类型。美学对激励可持续行动的影响很小。但是，这项研究对处理过程的美学质量提出了不同的观点。这项研究还发现，儿童早期的家庭教育和同伴的影响在鼓励可持续处置习惯方面具有更大的潜力。

著录项

  • 作者

    Lim, Vin.;

  • 作者单位

    North Carolina State University.;

  • 授予单位 North Carolina State University.;
  • 学科 Design and Decorative Arts.;Aesthetics.;Sustainability.
  • 学位 Ph.D.
  • 年度 2014
  • 页码 252 p.
  • 总页数 252
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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