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Greener Peaks: The Economic Rationale of 'Beyond Compliance' Environmental Initiatives in the Ski Industry.

机译：绿峰：滑雪行业“超越合规性”环保举措的经济原理。

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摘要

This thesis explores environmental initiatives in the ski industry. Representatives of ski resorts in New England were surveyed, and 100% of respondents believe skiers care about, and are interested in, the environment, yet only 52.9% regularly update and inform customers about environmental initiatives. Environmental product differentiation is possible because of this fact, however, resorts are failing to publicize environmental initiatives and address the information gap. Furthermore, 82.4% of respondents agreed that it pays to be green, and results show there is the potential for unexploited cost savings by picking the low hanging fruit of environment initiatives. Consistent with Reinhardt's (1999) framework elaborating economic rationales for beyond-compliance environmental action, evidence from this study suggests that the potential exists within the ski industry to increase the expected value of a resort by engaging in beyond- compliance actions. The modest response rate limits the study's generalizability, however, areas for further research are identified.
机译：本文探讨了滑雪行业的环保措施。对新英格兰滑雪胜地的代表进行了调查，并且100％的受访者认为滑雪者关心并对环境感兴趣，但只有52.9％的滑雪者定期更新并向客户介绍环保计划。由于这个事实，可以实现环保产品的差异化，但是，度假村未能宣传环保举措并解决信息空白。此外，有82.4％的受访者认为绿色是有代价的，结果表明，通过摘取环境倡议的低端成果，可以节省未开发的成本。与Reinhardt（1999）的框架详细阐述不合规环境行动的经济原理相一致，本研究的证据表明，滑雪行业内存在通过参与不合规行动增加度假胜地预期价值的潜力。适中的回应率限制了研究的普遍性，但是，确定了需要进一步研究的领域。

著录项

  • 作者

    Cameron, Corey E.;

  • 作者单位

    Tufts University.;

  • 授予单位 Tufts University.;
  • 学科 Environmental Studies.;Economics Environmental.
  • 学位 M.A.
  • 年度 2014
  • 页码 97 p.
  • 总页数 97
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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