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Beyond categorization: Marshall McLuhan, technological determinism, and social science methodology---a reappraisal.

机译：除分类外：马歇尔·麦克卢汉（Marshall McLuhan），技术决定论和社会科学方法论-的重新评估。

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摘要

This thesis is a contribution to the reappraisal of Herbert Marshall McLuhan. Its aim is to rethink McLuhan's views about media and technology, as well as his place in empirical, social science research, by challenging two dichotomies---i.e., two binary oppositions---that have been used to simplify and assimilate his work throughout the 1960s, 1970s and 1980s. First, the determinist/instrumentalist dualism is addressed by combining Paul Grosswiler's, Robert Babe's, as well as other recent contributors to the field of McLuhan studies, and drawing from McLuhan's biographies in addition to other secondary sources along the way. This binary structure is then replaced by an alternative interpretative approach (i.e., a phenomenologically-informed application of Andrew Feenberg's four-fold model of "orientation towards technology") to allow for a more flexible engagement with the dialectical thought of a man who---much like the media of communication he sought to understand---was in "constant flux." Despite the complexity of this model, the elusive nature of McLuhan's thought means that his oeuvre is "beyond categorization." It is not, as will be demonstrated, "beyond applicability," however. The quantitative/qualitative divide that characterizes social science methodology is then challenged in the context of a classroom-based, Wikipedia-cantered case study, by showing that McLuhan's qualitative (analogical, artistic, dialectical) approach to the study of media effects can be used as a diagnostic tool, side by side with standard social science procedures, to make sense of statistical results pertaining to the relative experience of students and TAs, as the use of electronic text was substituted for traditional print.;Keywords: Marshall McLuhan, Technological Determinism, Phenomenology, Instructional Design, Wikipedia
机译：该论文是对赫伯特·马歇尔·麦克卢汉的重新评估的贡献。它的目的是通过挑战两个二分法（即两个二元对立）来重新思考麦克卢汉对媒体和技术的观点，以及他在实证社会科学研究中的地位，这一直被用来简化和吸收他的工作。 1960、1970和1980年代。首先，通过结合保罗·格罗斯威尔（Paul Grosswiler），罗伯特·贝贝（Robert Babe）以及麦克卢汉研究领域的其他近期贡献者，并从麦克卢汉的传记中汲取经验教训，以及其他方式，来解决决定论/工具主义的二元论。然后，这种二元结构被一种替代的解释方法所替代（例如，从现象学角度应用安德鲁·费恩伯格（Andrew Feenberg）的“技术导向”的四重模型），从而可以更灵活地与以下方面的辩证法思想相融合：就像他试图理解的交流媒体一样，它是“不断变化的”。尽管该模型很复杂，但麦克卢汉思想的难以捉摸的性质意味着他的全部作品“超出了分类范围”。正如将要证明的那样，它不是“超出适用性”。然后，通过以麦克卢汉为研究媒体效果的定性（类比，艺术，辩证法）方法，可以在以教室为基础，以维基百科为样本的案例研究的背景下，挑战表征社会科学方法论的定量/定性鸿沟。作为一种诊断工具，与标准的社会科学程序并列，可以理解与学生和助教的相对经历有关的统计结果，因为使用电子文本替代了传统印刷品。关键词：马歇尔·麦克卢汉（Marshall McLuhan），技术决定论，现象学，教学设计，维基百科

著录项

  • 作者

    Ralon Facchina, Laureano.;

  • 作者单位

    Simon Fraser University (Canada).;

  • 授予单位 Simon Fraser University (Canada).;
  • 学科 Sociology Theory and Methods.;Mass Communications.
  • 学位 M.A.
  • 年度 2009
  • 页码 118 p.
  • 总页数 118
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 能源与动力工程;
  • 关键词

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