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The weight of the world: Rhetorics of choice, freedom and responsibility in green consumption.

机译：世界的分量：绿色消费中的选择，自由和责任的修辞。

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摘要

This thesis begins with the simple observation that the term 'green consumption' would have appeared, at the very least, oxymoronic to those concerned with environmental issues some thirty years ago. Yet now it is a commonplace aspect of popular, academic and policy discourse in the global north. In recognizing the diversity of products and services that fall under the rubric of 'green consumption,' this project situates it as a form of discursive positioning and a potential set of a practices that indicate a 'friendly' or benign association between consumption and the environment. The thesis has three components. Firstly, it reviews the literature on consumer culture and environmentalism, highlighting relevant thematic debates concerning the critique of consumer culture and its potential effects upon the environment. Secondly, the thesis constructs a post-Foucauldian 'analytics of green consumption' in order to understand such a radical shift in representations of consumption and environmental thinking. Thirdly, the thesis employs this analytics to examine two dominant 'environmentalities' or programmes of green consumption -- Eco Labelling and the Ecological Footprint -- wherein the advanced liberal rhetorics of 'choice,' 'freedom' and 'responsibility' are found to operate in different ways. Drawing upon the work of Rose (1999), Barry et al. (1996) and others, the thesis shows how these 'informational' techniques are predicated upon and reproduce specific conceptions of consumer behaviour, encouraging the formation of 'green consumer-subjects.' It is argued that the terrain of consumption has become the primary locus where political, social, economic and cultural elements overlap to shape the decisions of consumers. The field of consumption is being restructured around lifestyle choice-driven models of responsible subjectivity, with consumption becoming the key means for shaping the conduct of individual citizens. The thesis goes on to argue that such a market-based approach to engendering green consumption is problematic in terms of its conception of how consumer choice and freedom are constrained, raising difficult issues for policy efforts in this area. The thesis also points toward the limits of post-Foucauldian analyses of green consumption, especially the impossibility of knowing whether, and for what reasons, practices of green consumption are taken up by consumers.
机译：本文首先从简单的观察开始，即至少三十年前，“绿色消费”一词对那些关心环境问题的人来说似乎是矛盾的。但是现在，这已成为全球北部流行，学术和政策讨论的一个普遍现象。在认识到属于“绿色消费”范畴的产品和服务的多样性时，该项目将其定位为一种话语定位和一种可能的做法，表明消费与环境之间存在“友好”或良性联系。论文分为三个部分。首先，它回顾了有关消费文化和环保主义的文献，重点介绍了有关消费文化的批判及其对环境的潜在影响的相关主题辩论。其次，本文构建了一个后富国时期的“绿色消费分析”，以理解这种消费和环境思维表征的根本转变。第三，论文运用这种分析方法研究了绿色消费的两个主要``环境''或程序-生态标签和生态足迹-其中发现先进的自由选择学说``选择''，``自由''和``责任''有效以不同的方式。借鉴Rose（1999）的工作，Barry等。 （1996）等人的论文表明，这些“信息”技术是如何基于和再现消费者行为的特定概念的，从而鼓励了“绿色消费者主体”的形成。有人认为，消费领域已成为政治，社会，经济和文化因素交叠以塑造消费者决定的主要场所。消费领域正在围绕生活方式选择驱动的负责任主观性模型进行重组，而消费已成为塑造个人行为的关键手段。论文继续指出，这种基于市场的绿色消费方式在限制消费者选择和自由的概念方面存在问题，这为该领域的政策工作提出了难题。本文还指出了后富国对绿色消费的分析的局限性，特别是不可能知道消费者是否以及出于何种原因采取了绿色消费的做法。

著录项

  • 作者

    White, Gabrielle.;

  • 作者单位

    Queen's University (Canada).;

  • 授予单位 Queen's University (Canada).;
  • 学科 Sociology.;Social research.
  • 学位 M.A.
  • 年度 2009
  • 页码 134 p.
  • 总页数 134
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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