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首页> 外文学位 >Consumers as inforagers: Ecological information foraging under information overload paradigm -- an integrative perspective between Darwinism and non-Darwinism.
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Consumers as inforagers: Ecological information foraging under information overload paradigm -- an integrative perspective between Darwinism and non-Darwinism.

机译：消费者作为信息愤怒者：信息超载范式下的生态信息觅食-达尔文主义与非达尔文主义之间的综合视角。

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The main purpose of this dissertation is to assess ontological issues of information acquisition, focusing on information overload from an integrative perspective of two theoretical foundations, which links two perspectives of consumer behavior in information acquisition: foraging theory in behavioral ecology and information processing theory in marketing. Applying to the integrative investigation, the current research primarily emphasizes the infusion of ecological rationality (i.e., Darwinian Theory) into normative rationality (i.e., Newtonian Theory), but it is not alternative but complementary to each other. Ecological rationality, which is rooted in Darwinism, emphasizes that human behavior has developed through adaptation and natural selection as the human minds interact with environments. The current study consists of five chapters: the philosophical foundation of the rationalities, exploratory study, proposed hypotheses, empirical tests, and general discussion. A summary of the contents of each chapter is:;The first chapter aims to provide an integrative framework of consumer information acquisition in order to explore ontological issues in information overload paradigm, attempting to synthesize different approaches in marketing and behavioral ecology. To explore, the current study emphasizes an integrative perspective between two theories for information acquisition (foraging and information processing), which are based on different philosophical foundations of the rationality (ecological and normative). Along with the process of the information acquisition, this study provides relevant consequences (decision-related responses and decision-related alternatives) after the information acquisition process and influential factors in temporal and psychological dimensions (time and motivation). Then, the conceptual study provides conclusion and the current research scope.;The second chapter aims to examine the efficacy of the current study's theoretical integration in the process of consumer information foraging so as to approach an ontological issue in information overload paradigm: more information is better vs. less information is better (i.e., information processing theory and foraging theory under an information overload paradigm). Therefore, this study explores and examines what can be appropriate information structures to describe the ontological issue in the process of consumer information foraging.;The third chapter aims to propose a hypothetical model, based on the theoretical backgrounds in Chapter 1 and the findings of the exploratory study in Chapter 2. In addition, the pilot study was conducted to provide a concrete framework of the empirical study by checking the manipulation of holistic information structures. The manipulation of the structures includes the total quantity of information, the quality of information, and environmental information. Those structures measured on several resultant consequences, using the patch concepts (within-patch and between-patch). Controversially, in general, consumers tend to prefer more information rather than less information only when arranged information provides; otherwise, this preference attenuates. This controversial result also has conflicting variations, depending on the types of patches. Overall, the comparison in the within-patch and between-patch through displaying heterogeneous information structures suggests that holistic information structures are a more important factor than the mere quantity or quality of information.;The fourth chapter empirically tests the theory-based hypothetical frameworks to assess the ontological issues in information overload paradigm using the integrative perspective of the two information acquisition theories. The findings of the empirical study suggest that the real-world information overload is not simply determined by a single dominant factor (e.g., quantity), but by the interplay of intricately intertwined factors. The factors are the following: information structures (three unarranged and four arranged information structures, including quantity, quality and environment), item categories (durables, nondurables and services), and time constraints (time pressure vs. no time pressure). The interwoven complexity implies that paradigmatic change of perspectives in relation with information overload though integrating two important conceptual factors between domain-specific dependency and universality. Moreover, the information overload begins with the browsing stage of acquiring the necessary information, not with the searching stage, suggesting the view of browsing-searching continuum that underscores the important role of the patch concept. As a whole, the conclusive findings suggest an integrative perspective between Darwinism and Non-Darwinism as a prerequisite of providing a better comprehension of the issues of the information overload paradigm.;The fifth chapter is the section of general discussion including major findings, theoretical, methodological and empirical implications, limitations, and conclusive statement. (Abstract shortened by UMI.).
机译：本文的主要目的是评估信息获取的本体论问题，从两个理论基础的整合角度着眼于信息超载，这两个方面将信息获取中消费者行为的两个观点联系在一起：行为生态学中的觅食理论和市场营销中的信息加工理论。 。在综合研究中，当前的研究主要强调将生态理性（即达尔文理论）注入规范理性（即牛顿理论）中，但它不是替代性的，而是彼此互补的。植根于达尔文主义的生态理性强调，人类的行为通过适应和自然选择而发展，因为人类的思维与环境相互作用。当前的研究包括五章：理性的哲学基础，探索性研究，提出的假设，实证检验和一般性讨论。每一章的内容概述如下：第一章旨在提供一个消费者信息获取的集成框架，以探索信息超载范式中的本体论问题，试图综合营销和行为生态学的不同方法。为了探索，当前的研究强调了两种信息获取理论（觅食和信息处理）之间的综合观点，这些理论基于理性的不同哲学基础（生态学和规范性）。除了信息获取的过程外，本研究还提供了信息获取过程之后的相关后果（与决策有关的反应和与决策有关的选择）以及在时间和心理维度（时间和动机）上的影响因素。然后，本概念研究提供了结论和当前的研究范围。第二章旨在研究当前研究的理论整合在消费者信息搜寻过程中的有效性，从而解决信息过载范式中的本体论问题：更多的信息是更好与更少信息越好（即信息超载范式下的信息处理理论和觅食理论）。因此，本研究探索和研究了在消费者信息搜寻过程中，什么样的信息结构可以描述本体论问题。第三章旨在基于第一章的理论背景和研究结果，提出一个假设模型。第2章进行了探索性研究。此外，还通过检查整体信息结构的操纵情况进行了试点研究，以提供实证研究的具体框架。结构的操纵包括信息总量，信息质量和环境信息。这些结构使用补丁概念（补丁内和补丁间）对几种最终结果进行了度量。有争议的是，总的来说，仅当安排的信息提供时，消费者才倾向于选择更多的信息，而不是更少的信息。否则，这种偏好减弱。根据补丁的类型，这个有争议的结果也存在冲突的变化。总体而言，通过显示异构信息结构对补丁内部和补丁之间进行比较，表明整体信息结构比单纯的信息量或质量更重要。第四章对基于理论的假设框架进行了实证检验。使用两种信息获取理论的综合视角评估信息过载范式中的本体论问题。经验研究的结果表明，现实世界中的信息超载不是简单地由一个主要因素（例如数量）决定的，而是由错综复杂的因素相互影响所决定的。这些因素包括：信息结构（三个未安排的信息结构和四个已安排的信息结构，包括数量，质量和环境），项目类别（耐用品，非耐用品和服务）和时间限制（时间压力与无时间压力）。相互交织的复杂性意味着，尽管整合了特定于领域的依赖和普遍性之间的两个重要概念因素，但与信息过载相关的观点却发生了范式变化。而且，信息超载从获取必要信息的浏览阶段开始，而不是从搜索阶段开始，这表明强调了修补程序概念的重要作用的浏览搜索连续体的观点。整体上最后的结论表明，达尔文主义与非达尔文主义之间存在着整体观点，是对信息超载范式的问题提供更好理解的先决条件;第五章是一般性讨论部分，包括主要发现，理论，方法论和实证研究含义，局限性和结论性声明。 （摘要由UMI缩短。）。

著录项

  • 作者

    Kim, Wooyang.;

  • 作者单位

    Temple University.;

  • 授予单位 Temple University.;
  • 学科 Business Administration Marketing.;Biology Ecology.;Psychology Behavioral.
  • 学位 Ph.D.
  • 年度 2014
  • 页码 332 p.
  • 总页数 332
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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