This study investigates strategic planning by intercollegiate athletic departments competing in Division I-A, the Football Bowl Subdivision. Specifically, this study attempts to identify the formal strategic planning processes used by Division I-A athletic departments. Formal planning processes were identified by searching for evidence of traditional strategic planning process components commonly cited in strategic planning literature -- goal setting, environmental scanning, employee participation, and plan implementation tactics. In addition, this study identifies the benefits of strategic planning and the challenges that make strategic planning a difficult task for intercollegiate athletic departments. The study culminates with the creation of a strategic planning process model specifically for intercollegiate athletic departments. It is hoped that this model, combined with greater knowledge of strategic planning processes and the benefits and challenges of strategic planning, will allow Division I-A athletic departments to maximize the benefits of using strategic planning as a management tool.
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