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首页> 外文学位 >Seeds of Neocolonialism in Development Discourse: A Study of Neoliberal 'Megarhetorics' of Global Development and Ecofeminist Resistance
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Seeds of Neocolonialism in Development Discourse: A Study of Neoliberal 'Megarhetorics' of Global Development and Ecofeminist Resistance

机译：发展话语中的新殖民主义种子：全球发展与生态女性主义抵抗的新自由主义“巨变主义者”研究

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摘要

This paper is based on a case study of www.monsanto.com, the official website of biotech company Monsanto, and transnational voices of resistance as exemplified by eco-critical activist Vandana Shiva. My rhetorical inquiry concerns the future of the global farming sector and allows for an interdisciplinary exploration of transnational development discourse through the overlapping but complementary lenses of ecofeminism and critical discourse analysis (CDA). The purpose of my study -- spanning rhetoric, composition, critical theory, cultural theory, communication studies, business ethics, and postcolonial studies -- is to trace new notions of discourse creation in the 21 st century using a combination of textual, visual, and critical analyses of digital text. My study notes how Monsanto, a multinational corporation, crafts business and advertisement rhetoric on its website for the geopolitical practice of capitalism with the ultimate objective of economic colonization of nations -- also referred to as "neocolonization" -- in a postcolonial world. I examine how the "megarhetorics" of development and social responsibility form the bulwark of Monsanto's argument as it seeks to justify and legitimize its systemic intrusion into the workings of agricultural communities around the world. Monsanto's use of the notion of corporate social responsibility to tie the higher, socially benefic goal of "development" with its business undertakings is especially evident when it faces negative critique and resistance from consumers, activists, and the media. Thus, I trace the seeds of a new form of colonization germinating through the neoliberal discourse of agricultural development for food sufficiency. I also note resistance to such colonizing efforts by people who are ecologically conscious, and who believe in the ecofeminist ideology. I look at eco-activist Shiva's weblog, Navdanya, as an act of such discursive ecofeminist resistance as it reaches out transglocally to audiences who have a common cause against Monsanto. My research is relevant to future scholarship in transglobal, multicultural rhetoric and text creation in a digitally connected neoliberal, capitalist world.
机译：本文基于对生物技术公司孟山都公司的官方网站www.monsanto.com的案例研究，以及以生态批判主义者维达纳·希瓦（Vandana Shiva）为例的跨国抗拒声音。我的言辞问题涉及全球农业部门的未来，并允许通过生态女性主义和批评性话语分析（CDA）的重叠但互补的视角对跨国发展话语进行跨学科探索。我的研究旨在涵盖修辞，构成，批判理论，文化理论，传播学，商业伦理学和后殖民主义研究，目的是结合文本，视觉，和数字文本的批判性分析。我的研究指出了跨国公司孟山都如何在其网站上以资本主义的地缘政治实践为目的进行商业和广告宣传，其目的是在后殖民世界中实现国家的经济殖民化（也称为“新殖民化”）。我研究了孟山都主张发展和社会责任的“大修辞法”是如何形成孟山都论点的堡垒，因为孟山都力求证明其对世界各地农业社区运作的系统性干预是正当的并使之合法化。当孟山都公司面临消费者，活动家和媒体的负面批评和抵制时，孟山都使用公司社会责任的概念将“发展”这一更高的，对社会有益的目标与其商业活动联系在一起就显得尤为明显。因此，我追踪了通过农业发展的新自由主义论述为粮食充足而发芽的新型殖民化形式的种子。我还注意到，对具有生态意识并相信生态女性主义意识形态的人们的这种殖民努力表示抵触。我将生态活动家Shiva的网络日志Navdanya看作是这种话语权的生态女性主义抵抗行为，因为它遍及全球，针对与孟山都有共同原因的受众。我的研究与未来在数字连接的新自由主义资本主义世界中的跨国，多元文化修辞学和文本创作有关。

著录项

  • 作者

    Biswas, Moushumi.;

  • 作者单位

    The University of Texas at El Paso.;

  • 授予单位 The University of Texas at El Paso.;
  • 学科 Rhetoric.
  • 学位 Ph.D.
  • 年度 2017
  • 页码 203 p.
  • 总页数 203
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 语言学;
  • 关键词

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