• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >Effects of Emotional Words in Crisis Communication Response Messages on an Organization's Trust, Perceived Credibility and Public's Behavior Intent.
【24h】

Effects of Emotional Words in Crisis Communication Response Messages on an Organization's Trust, Perceived Credibility and Public's Behavior Intent.

机译：危机沟通响应消息中的情感词对组织信任，感知信誉和公众行为意图的影响。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Public Relations practitioners continually seek optimal tools to help restore relationships with stakeholders following a crisis that erodes organizational image. A few studies have considered the insertion of emotional language in crisis communication response (CCR) but with some challenges to external validity. Persuasion research also suggests that emotional appeals can more effectively move an audience toward a change in attitude and behavior if certain emotion-driven expectations are met. Supported by premises in image restoration, situational crisis communication and attribution theories, the present study tested the effects of inserting emotional language in a CCR following a crisis in which the organization was considered likely at fault. Overall support for the use of CCRs was demonstrated, and the use of emotional language in changing audience trust and perceived credibility of the company was supported when the audience reported a strong emotional state of sadness without strong anger. Behavioral intention was also tested but not supported. Implications for PR practitioners and suggestions for future research are discussed.
机译：公共关系从业人员不断寻求最佳工具，以帮助在危机侵蚀组织形象后恢复与利益相关者的关系。一些研究已经考虑了在危机沟通反应（CCR）中插入情感语言，但是对外部有效性提出了一些挑战。说服力研究还表明，如果满足某些情感驱动的期望，情感诉求可以更有效地使观众朝态度和行为的转变。在图像恢复，情境危机沟通和归因理论的前提下，本研究测试了危机发生后在CCR中插入情感语言的影响，其中该组织被认为可能有过错。展示了对使用CCR的总体支持，当观众报告强烈的悲伤情绪而没有强烈的愤怒时，则可以使用情感语言来改变观众的信任感和公司的信誉。行为意图也进行了测试，但不受支持。讨论了对公关从业人员的影响和对未来研究的建议。

著录项

  • 作者

    Lovins, Jason H.;

  • 作者单位

    Ohio University.;

  • 授予单位 Ohio University.;
  • 学科 Mass communication.;Journalism.;Communication.
  • 学位 Ph.D.
  • 年度 2017
  • 页码 155 p.
  • 总页数 155
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号