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3D Hybrid Model for New Product Development

机译：新产品开发的3D混合模型

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摘要

Peter Thiel, in his book Zero to One, mentioned the importance of going from zero to one over one to infinity. The value of innovation and creating a unique product will always hold a higher value than doing something that has already been done. The author explains how the businesses that are unique or have very few competitors tend to be more successful when compared to businesses that offer similar services or products as offered by numerous other businesses. To achieve this edge over the contemporaries, there is a growing need to introduce new products to the market by exploiting new and futuristic technology. This idea is profitable for the company only if the product is introduced before any of its contemporaries, spending as less cost and resources possible and with the minimal risk factor. For most complex innovative products, the end goal is known but the form, process, and risks that will be encountered while achieving the end objective are unknown. It is important for a New Product Development (NPD) model to have a distinction between fundamental objectives and means objectives, which will help design objectives and solutions. While developing complex and innovative products, the company without a proper structure of development will end up spending a lot of time, money, and resources on tasks that will not lead them to the end goal. This proposal addresses these problems and proposes a possible solution; a structured model that is based on ideas of Suh's axiomatic design, Barry Boehm's Spiral model and Robert Cooper's Stage-Gate process. The proposed hybrid of these three processes is a model that accounts for customer attributes at each stage of its development and is structured and takes into consideration other aspects of innovative product development, such as risk, scheduling, cost, performance, and regulatory concerns.
机译：彼得·泰尔（Peter Thiel）在他的《从零到一》一书中提到了从零到一超过一到无穷大的重要性。创新和创造独特产品的价值将始终比做已完成的事情具有更高的价值。作者解释说，与提供许多其他企业提供的类似服务或产品的企业相比，独特的企业或竞争者很少的企业往往会更成功。为了在当代人中取得这一优势，越来越需要通过开发新的和未来技术将新产品推向市场。仅当产品在其任何同时代产品问世之前投入使用，并且花费尽可能少的成本和资源并且风险因素最小时，这种想法才对公司有利。对于大多数复杂的创新产品，最终目标是已知的，但实现最终目标时会遇到的形式，过程和风险是未知的。对于新产品开发（NPD）模型，重要的是要区分基本目标和均值目标，这将有助于设计目标和解决方案。在开发复杂和创新的产品时，没有适当的开发结构的公司最终将花费大量时间，金钱和资源来执行无法使他们达到最终目标的任务。该提案解决了这些问题并提出了可能的解决方案；一个基于Suh公理化设计，Barry Boehm的Spiral模型和Robert Cooper的Stage-Gate过程思想的结构化模型。这三个过程的建议混合模型是一个模型，该模型考虑了其开发的每个阶段的客户属性，并且结构化并考虑了创新产品开发的其他方面，例如风险，进度，成本，性能和监管问题。

著录项

  • 作者

    Munoli, Nataraj.;

  • 作者单位

    Rochester Institute of Technology.;

  • 授予单位 Rochester Institute of Technology.;
  • 学科 Engineering.;Industrial engineering.
  • 学位 M.S.
  • 年度 2017
  • 页码 64 p.
  • 总页数 64
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 公共建筑;
  • 关键词

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