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Motivational compliance of Canadian inbound tour operators with China Approved Destination Status (ADS) guidelines.

机译:加拿大入境旅游经营者必须符合中国批准的目的地身份(ADS)准则。

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摘要

Tourism is one of the most important industries in Canada and continues to be an important factor in maintaining a strong Canadian economy. One of the markets that currently holds the greatest potential for inbound tourism to Canada is China. The Chinese government developed a bilateral agreement program called "Approved Destination Status" (ADS) where Chinese citizens can obtain tourist visas more easily to travel for leisure purposes to participating countries. Under ADS, Canada can market its tourism products more actively in China, and Chinese travel agencies can likewise market and promote leisure packages for travel in Canada. Canada is currently still in the process of finalizing the ADS agreement.;The results showed that compliance by operators with future ADS guidelines or regulations is positively influenced by familiarity with the ADS. Compared with other sectors, transportation sectors are more willing to comply with ADS guidelines. Perceived benefits for a company to follow ADS guidelines and belief in a common good would lead to better cooperation and compliance with ADS. Moreover, when tour operators received additional education on the ADS, they adhered more closely to the guidelines. The suspension of operating ADS license is an effective way of discouraging violation of ADS guidelines.;Recommendations from this study include: 1) An education or training system should be set up. Tour operators applying to be ADS tour operators should have to pass a test or get a certification that focuses on ADS guidelines. 2) A monitoring and sanction system should be set up. Random surveys should be conducted to measure tour operators' compliance with the requirement of ADS guidelines. 3) A performance award system should be set up. An incentive program should be applied to the companies through performance audits, to reward those who exceed a predetermined level of compliance. 4) The guidelines should be as easy as possible to understand.;Key words: ADS guidelines; compliance; tourism management; Chinese travelers;Effective management of the future ADS is dependent on operators' compliance with ADS guidelines. This study aimed to: 1) understand factors affecting Canadian inbound tourism operators' motivational compliance with future ADS guidelines, and; 2) understand inbound tourism operators' perception and knowledge of ADS and Chinese visitors. Compliance theory was used to examine four related factors: background information of inbound tour operators, personal views and perceptions towards ADS guidelines, perceived sanctions and enforcement, and knowledge and perceptions of ADS and Chinese travelers. A web-based survey was used to gather information from members of the Tourism Industry Association of Canada (TIAC) and Canada Inbound Tourism Association Asia Pacific (CITAP) who would like to deal with Chinese tourists.
机译:旅游业是加拿大最重要的产业之一,并且继续是维持加拿大强劲经济的重要因素。中国目前是加拿大入境旅游最具潜力的市场之一。中国政府制定了一项双边协议计划,称为“目的地批准状态”(ADS),使中国公民可以更轻松地获得旅游签证,以休闲目的前往参加国。在ADS的支持下,加拿大可以在中国更加积极地销售其旅游产品,而中国旅行社也可以在加拿大营销和推广休闲套票。加拿大目前仍在最终确定ADS协议。;结果表明,运营商对未来ADS准则或法规的遵守受到熟悉ADS的积极影响。与其他行业相比,运输行业更愿意遵守ADS准则。公司遵循ADS准则和对共同利益的信念所带来的感知利益将导致更好的合作和对ADS的遵守。此外,当旅行社在ADS上接受了进一步的培训时,他们会更加严格地遵循准则。暂停运营ADS许可证是防止违反ADS准则的有效方法。;这项研究的建议包括:1)应该建立教育或培训体系。申请成为ADS的旅行社,旅行社应通过测试或获得针对ADS指南的认证。 2)应建立监测和制裁制度。应进行随机调查以衡量旅行社是否符合ADS指南的要求。 3)建立绩效奖励制度。奖励计划应通过绩效审核应用于公司,以奖励超过预定合规水平的公司。 4)指南应尽可能容易理解。遵守;旅游管理;中国旅客;对未来ADS的有效管理取决于运营商是否遵守ADS指南。这项研究旨在:1)了解影响加拿大入境旅游经营者动机遵守未来ADS指南的因素,以及; 2)了解入境旅游经营者对ADS和中国游客的看法和知识。遵从理论被用来检验四个相关因素:入境旅行社的背景信息,对ADS指南的个人看法和看法,制裁和执法的看法以及对ADS和中国旅客的看法和看法。我们使用基于网络的调查从希望与中国游客打交道的加拿大旅游业协会(TIAC)和加拿大入境旅游协会亚太地区(CITAP)的成员那里收集信息。

著录项

  • 作者

    Bian, Xiaowen.;

  • 作者单位

    Lakehead University (Canada).;

  • 授予单位 Lakehead University (Canada).;
  • 学科 Recreation.
  • 学位 M.E.S.
  • 年度 2009
  • 页码 136 p.
  • 总页数 136
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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