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首页> 外文学位 >Exploring how residential communities in the rural southern Appalachian Mountains are branded as 'green': A qualitative analysis.
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Exploring how residential communities in the rural southern Appalachian Mountains are branded as 'green': A qualitative analysis.

机译：探索阿巴拉契亚山脉南部农村地区的居民社区如何被标记为“绿色”：定性分析。

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As environmental issues have gained media prominence, a majority of Americans now consider themselves to be environmentalists. Producers of real estate development have responded with communities, branded to differentiate themselves from their competition through sagas, imagery, and symbols that communicate the values and identities that align with those of their targeted consumers. Host to a rapidly expanding population, the Southern Appalachians are home to a wealth of new communities, many of them branded as "green." Building on theoretical foundations in visual design, environmental rhetoric, and landscape interpretation, this research utilizes a collective case study analysis to illustrate how texts, images, and the built environment are used to appeal to consumers' green identities. Secondarily, challenges to implementation of sustainable development are identified, within the social, economic, and environmental context in which rural mountain development occurs. Data sources include documents, archival records, interviews, direct observation, and physical artifacts.;Selected cases located in the Southern Appalachian Mountains include communities located in South Carolina, North Carolina, and Tennessee. Selected cases were chosen for detailed study based on their ability to provide interesting and meaningful variations of several dimensions, grouped into primary and secondary contrasts. Primary contrasts, include the following dimensions: inclusion of golf, adjacency to public or other protected lands, lot sizes, apparent partnership with conservation or other "green" organization, and inclusion of significant waterfront. Secondary contrasts include: project size and number of units, diversity of housing types, and price.;Included in the systematic examination of printed promotional materials, are concurrent inventories and analyses of image and textual content and meanings. Additionally, textual analysis of environmental rhetoric related to deep, preservation, integrative, and ecological environmentalism is conducted. Supplementing data collected through examination of promotional materials, site visits to each case include documentation of the built environment and structured interviews with the producers of each community. In addition to illustrating how communities are branded as "green," challenges to implementation of sustainable development are identified, providing a foundation on which future research into the actual sustainability of "green" branded developments can be constructed.
机译：随着环境问题日益受到媒体的关注，大多数美国人现在都认为自己是环境保护主义者。房地产开发的生产者已经对社区做出了回应，其品牌旨在通过sagas，图像和符号传达自己的价值观和身份，使其与目标消费者的价值观和身份保持一致，从而从竞争中脱颖而出。南部阿巴拉契亚人拥有快速增长的人口，这里有许多新社区，其中许多被称为“绿色”。这项研究以视觉设计，环境修辞学和景观诠释的理论基础为基础，利用集体案例研究分析来说明如何使用文本，图像和建筑环境来吸引消费者的绿色身份。其次，在农村山区发展发生的社会，经济和环境背景下，确定实施可持续发展的挑战。数据来源包括文件，档案记录，访谈，直接观察和物理制品。位于南阿巴拉契亚山脉的部分病例包括位于南卡罗来纳州，北卡罗来纳州和田纳西州的社区。选择的案例是根据其提供多个维度有趣有趣的变化的能力进行选择的，这些变化分为主要和次要对比。主要的对比包括以下方面：高尔夫，邻近公共或其他受保护土地，地段大小，与自然保护区或其他“绿色”组织的明显伙伴关系以及重要的滨水区。次要的对比包括：项目规模和单元数量，住房类型的多样性和价格。包括在对印刷宣传材料的系统检查中，是同时进行的清单以及图像，文本内容和含义的分析。此外，对与深层，保存，综合和生态环境主义有关的环境言论进行了文本分析。通过检查宣传材料，对每个案例的现场访问来补充所收集的数据，其中包括建筑环境的文档以及对每个社区生产者的结构化访谈。除了说明社区如何被标记为“绿色”之外，还确定了实现可持续发展的挑战，这为将来可以对“绿色”品牌发展的实际可持续性进行研究奠定了基础。

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