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Consumer regret regulation: Examining the effects of anticipated regret on health-related decisions.

机译：消费者后悔法规：检查预期后悔对健康相关决策的影响。

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This dissertation examined how both individual characteristics and external factors interact to influence specific health-related decisions. Regret regulation theory (Zeelenberg and Pieters 2006, 2007) and control theory (Carver and Scheier 1981, 1982) served as the theoretical foundations on which this research was based. Rumination response style theory (Nolen-Hoeksema 1987, 1991) was used to understand the impact of ruminative propensity on decision-making. Three experiments tested the predictions of this dissertation. Specifically, perceived goal progress, rumination, anticipated regret, and the provision of nutrition information were examined to determine both interactive and individual effects on both intended and actual health-related behaviors.;Overall findings support our assumption that individual characteristics and external factors interacted to influence specific health-related choices. Results from Study 1 indicated that the interactive effect of perceived goal progress and ruminative propensity proved to significantly impact an individual's willingness to pay more for healthier meals, attitudes toward engaging in a more active lifestyle, and mood. Study 2 showed that anticipated regret had a positive influence on the intended consumption of a complementary meal, intended consumption of an entire meal, and willingness to increase exercise. Findings from Study 3 suggest that the interactive and individual effects of anticipated regret and the provision of nutrition information can influence actual health-related consumption decisions. The results of this research have significant implications for those interested in consumer welfare issues, public policy-makers, consumers, and marketers.
机译：本文研究了个体特征和外部因素如何相互作用以影响与健康相关的特定决策。遗憾的调节理论（Zeelenberg and Pieters 2006，2007）和控制理论（Carver and Scheier 1981，1982）是该研究的理论基础。反思反应风格理论（Nolen-Hoeksema 1987，1991）被用来理解反刍倾向对决策的影响。三个实验验证了本文的预测。具体而言，检查了目标进度，反省，预期的遗憾以及提供的营养信息，以确定对预期和实际健康相关行为的互动和个体影响。总体研究结果支持我们的假设，即个体特征和外部因素相互影响影响与健康相关的特定选择。研究1的结果表明，目标进度和反刍倾向的相互作用会显着影响个人支付更多钱购买更健康的饮食，更积极地生活的态度和情绪的意愿。研究2表明，预期的遗憾对补充膳食的预期消费，整顿膳食的预期消费以及增加运动的意愿具有积极影响。研究3的结果表明，预期后悔和营养信息的相互作用和个体影响会影响与健康相关的实际消费决策。这项研究的结果对那些对消费者福利问题，公共政策制定者，消费者和市场营销人员感兴趣的人具有重大意义。

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