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An analysis of sports media usage by adults.

机译：成人体育媒体使用情况分析。

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摘要

The problem was an analysis of sports media usage of adult attendees of the Virtual Sports Employment Fair, March 18-19, 2009, online through the company, Expos2. It was determined this is the first time that virtual online technology was used to contact subjects for an academic study. Although the survey itself was disseminated via virtual marketing software, the initial and all subsequent interaction with the subjects was done completely online using Expos2 software.;A two-page questionnaire of 40 questions was developed to determine what sports media adults use on a regular basis, with what frequency these are used and if there was a consideration of content and gender. A pilot study was conducted with 20 adults ages 18 and older to test the reliability and validity of the questionnaire. Changes were made to the survey based on the results of the pilot study and recommendations by a panel of experts.;The subjects were volunteers who agreed to be part of the study for a small incentive. All the subjects were attendees of the Virtual Sports Employment Fair, held March 18-19, 2009. The survey was uploaded to a subscription-based virtual marketing company, Constant Contact, and the names of all the attendees of the Virtual Sports Employment Fair were entered into the e-mail database. An e-mail request to complete the survey was sent to all attendees of the Fair at least twice during the event and again the following weekend. Of the 162 attendees that registered, 123 had active accounts, and 40 voluntarily participated in the study.;The data supplied from the 40 surveys was collected and entered into SPSS 15.0 analysis software. The researcher was unable to draw any statistically significant differences between the usage habits of older and younger adults, men and women and education levels. The researcher concluded that older adults preferred to use news-based sports media over entertainment-based media; whereas, the younger adults used both programming bases. In addition, fewer women use fan-friendly websites over news-based content to obtain facts about sports. Finally, the results indicated that more women than men use television as the primary source of their sports news.;Overall, it is evident that the avid sports fan does use sports media sources on a daily basis to gather information. The overall value of what the researcher discovered was that television and the internet are growing exponentially as a form of news gathering for those who follow sports while newspapers, magazines and sports radio seem to be used less frequently and consistently. Based on the results, general and specific recommendations were made.
机译：问题是分析通过2009年3月18日至19日通过公司Expos2在线进行的虚拟体育就业博览会的成年参与者的体育媒体使用情况。确定这是第一次使用虚拟在线技术联系学科进行学术研究。尽管调查本身是通过虚拟营销软件传播的，但与受试者的最初互动和所有后续互动都是使用Expos2软件完全在线完成的。编写了一个两页的调查表，涉及40个问题，以确定成年人定期使用哪些体育媒体，使用频率如何以及是否考虑内容和性别。我们对20名18岁及以上的成年人进行了一项初步研究，以测试该问卷的可靠性和有效性。根据试点研究的结果和专家小组的建议，对调查进行了更改。受试者为自愿参加试验的志愿者。所有主题均为2009年3月18日至19日举行的虚拟体育就业博览会的参与者。该调查被上传到基于订阅的虚拟营销公司Constant Contact，虚拟体育就业博览会的所有参与者的姓名为输入电子邮件数据库。在活动期间以及至少在下一个周末再次向博览会的所有参与者发送了一封电子邮件，要求完成调查。在注册的162位参加者中，有123位活跃帐户，有40位自愿参加了研究。;收集了40份调查提供的数据，并将其输入SPSS 15.0分析软件。研究人员无法得出老年人和年轻人，男性和女性的使用习惯与受教育程度之间的任何统计学显着差异。研究人员得出的结论是，与娱乐娱乐媒体相比，老年人更喜欢使用新闻体育媒体。而年轻人则同时使用两种编程基础。此外，通过基于新闻的内容使用支持粉丝的网站来获取有关体育事实的妇女越来越少。最后，结果表明，使用电视作为体育新闻的主要来源的女性多于男性。总体而言，很明显，狂热的体育迷确实每天都使用体育媒体来收集信息。研究人员发现的整体价值在于，电视和互联网正以指数形式增长，成为追随体育运动的人的新闻收集方式，而报纸，杂志和体育广播的使用似乎不那么频繁和连贯地使用。根据结果​​，提出了一般建议和具体建议。

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  • 作者

    Scott, Maria Elles.;

  • 作者单位

    United States Sports Academy.;

  • 授予单位 United States Sports Academy.;
  • 学科 Education Physical.;Sociology Demography.;Mass Communications.
  • 学位 Ed.D.
  • 年度 2009
  • 页码 52 p.
  • 总页数 52
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 传播理论;人口统计学;
  • 关键词

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