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First-mover advantage: An integrative framework in economics, strategic management and marketing with empirical models in the banking industry.

机译：先行优势：经济学，战略管理和市场营销的整合框架，以及银行业的经验模型。

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摘要

Empirical work on the first-mover advantage concept has been somewhat conclusive in that researchers have found more evidence of a first-mover advantage than its absence. However, the theoretical and conceptual models of the first-mover advantage have been divergent within and among the economic and management sciences literature. In three distinct, but related, essays, this dissertation comprises one theoretical research study and two empirical tests of the first-mover advantage concept.;In the theoretical essay, I consider the conceptualization of the terms first-mover and first-mover advantage in order to introduce an integrative conceptual framework that can be applied in the economic and management sciences. Contrary to frameworks already developed in several key studies, the proposed integrative framework shows that temporal considerations if taken into account can aid in the understanding of factors that affect the first-mover advantage.;Through the second research study, I propose to fill a gap in the multinational banking literature with an empirical investigation of first-mover bank activity in order to understand the market effect of the foreign expansion of U.S. banks. Specifically, I test the first-mover advantage hypothesis by analyzing the effect of U.S. bank branch expansion overseas on city market shares of deposits from 1992-2005. Overall, I find that first-mover banks in a foreign city gain a statistically significant advantage over banks that locate in the same city afterwards.;The U.S. banking industry has experienced several changes since the 1980s. These changes, in turn, have motivated banks to employ innovative competitive strategies in order to gain a greater share of the market. The key research issue remaining involves developing a measure to test the extent of innovative banking products. One such test is the first-mover advantage. For the third research study, I test the first-mover advantage hypothesis by analyzing the effect of a major deposit account product adopted in the U.S. banking industry since the 1980s. Overall, I find that first-mover banks, at the branch-level throughout the United States, gain a statistically significant advantage in market share over followers during 1994-2008.
机译：关于先行者优势概念的实证研究在某种程度上是结论性的，因为研究人员发现了先行者优势的证据多于缺少先行者优势。但是，先行者优势的理论模型和概念模型在经济和管理科学文献内部和之间存在分歧。在三篇不同但相关的论文中，本论文包括一项关于先行者优势概念的理论研究和两次实证检验。在理论论文中，我考虑了先行者优势和先行者优势的概念化。为了引入可以在经济和管理科学中应用的综合概念框架。与一些关键研究中已经开发的框架相反，拟议的综合框架表明，如果考虑时间因素，可以帮助理解影响先发优势的因素。通过第二次研究，我建议填补一个空白在跨国银行文献中，对先行者银行活动进行了实证研究，以了解美国银行海外扩张的市场影响。具体而言，我通过分析1992年至2005年美国海外银行分支机构扩张对存款在城市市场中的份额的影响，检验了先行者优势假设。总体而言，我发现国外城市的先行银行比之后位于同一城市的银行在统计上具有明显优势。自1980年代以来，美国银行业经历了几次变革。这些变化反过来促使银行采用创新的竞争策略，以赢得更大的市场份额。剩下的关键研究问题涉及制定一种措施来测试创新银行产品的范围。这样的测试之一就是先发优势。对于第三项研究，我通过分析1980年代以来美国银行业采用的主要存款账户产品的影响来检验先行者优势假设。总的来说，我发现在1994年至2008年期间，在美国各地的分支机构中，先行银行在市场份额方面具有统计上显着的优势。

著录项

  • 作者

    Araiza, Claudia L.;

  • 作者单位

    The Claremont Graduate University.;

  • 授予单位 The Claremont Graduate University.;
  • 学科 Business Administration Management.;Economics General.;Economics Commerce-Business.;Business Administration Banking.
  • 学位 Ph.D.
  • 年度 2009
  • 页码 316 p.
  • 总页数 316
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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