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An analysis of the tin industry of Bolivia: Its relationship to the Bolivian national economy and the international tin situation

机译：玻利维亚锡业分析：其与玻利维亚国民经济和国际锡状况的关系

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作者
Schoenfeld, David;
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作者单位

University of Southern California;

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授予单位 University of Southern California;
学科
学位 M.B.A.
年度 1947
页码 136 p.
总页数 136
原文格式 PDF
正文语种 eng
中图分类
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机译：在玻利维亚Noel Kempff Mercado National Park中从EO-1高光谱图像预测热带森林碳
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7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

An analysis of the tin industry of Bolivia: Its relationship to the Bolivian national economy and the international tin situation

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