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Perceptions of Ice Hockey Season Ticket Holders on the Implementation of a Donor-Based Seating Model at Miami University, a Public Midwestern Mid-Major Institution

机译：冰球季票持有人对迈阿密大学（中西部中部主要大学）基于捐赠人的座位模式实施的看法

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摘要

Intercollegiate athletics is a $10 billion marketplace (Suggs, 2012), with some Division I athletics operating budgets approaching $200 million. College athletics programs are charged with maximizing revenues in an effort to support and enhance the student-athlete experience. This study provides an examination of the perceptions of ice hockey season ticket holders on the implementation of a donor-based seating model at Miami University.;Miami ice hockey consistently fills its venue and generates crucial revenues for the athletics department. As the cost to compete for championships continues to increase, schools like Miami must be creative in identifying ways to maximize revenues. The need for expanded revenue streams coupled with high demand for tickets led Miami Athletics to introduce a donor-based seating model for ice hockey prior to the 2014--2015 season.;This qualitative case study grounded in phenomenology utilized Tajfel and Turner's (1979) social identity theory. Collective research and standardized open-ended interviews were conducted with 16 randomly selected ice hockey season ticket holders from the 2013--2014 season. A majority of participants in this study were not in favor of Miami Athletics implementing a donor-based seating model for ice hockey. Despite all the criticisms, most interview participants recognized the need for the athletics department to generate revenue to better position Miami ice hockey for success.;College athletics is constantly evolving and revenue generation is so critical to compete at the highest level. To maximize revenues, though, understanding the perceptions of season ticket holders on the implementation of a donor-based seating model is extremely important. Nine major themes emerged from this study, with the most prevalent being that people express undesirable feelings toward donor-based seating. Miami Athletics administrators will be able to utilize the results of this study and learn more about their ice hockey season ticket holders' willingness to support and enhance the student-athlete experience through donor-based seating. Effective communication, relationship building, and student-athlete integration should reduce the backlash that naturally comes from fans having to pay more and ultimately lead to increased funds to support and enhance the student-athlete experience.
机译：校际运动会是一个价值100亿美元的市场（Suggs，2012年），有些部门I的运动预算接近2亿美元。高校体育课程负责最大限度地提高收入，以支持和增强学生运动员的体验。这项研究提供了对冰球季票持有者在迈阿密大学实施基于捐助者的座位模式的看法的检验。迈阿密冰球始终如一地填补场地并为体育部门创造了至关重要的收入。随着争夺锦标赛的成本不断增加，像迈阿密这样的学校必须在寻找使收入最大化的方法方面发挥创造力。对增加收入来源的需求以及对门票的大量需求，促使迈阿密田径队在2014--2015赛季之前引入了一种基于捐助者的冰球座椅模型;该定性案例研究基于现象学，利用了Tajfel和Turner's（1979）社会认同理论。从2013--2014赛季开始，对16名随机选择的冰球赛季门票持有者进行了集体研究和标准化的不限成员名额采访。这项研究中的大多数参与者都不赞成迈阿密运动会实施基于捐助者的冰球座位模型。尽管有种种批评，但大多数采访参与者都认识到田径部门需要创造收入，以便更好地定位迈阿密冰球取得成功。;大学田径运动在不断发展，创收对于在最高水平上竞争至关重要。但是，为了使收入最大化，了解季票持有人对基于捐助者的座位模型的实施的看法极为重要。这项研究提出了9个主要主题，其中最普遍的是人们对基于捐助者的座位表达不满意的感觉。迈阿密田径队的管理员将能够利用这项研究的结果，并进一步了解他们的冰上曲棍球季门票持有者愿意通过基于捐助者的座位来支持和增强学生运动员的体验。有效的沟通，关系建立和学生与运动员的融合应减少粉丝们自然而然地产生的强烈反对，他们不得不付出更多，并最终导致增加资金来支持和增强学生与运​​动员的体验。

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  • 作者

    Barnes, David Coleman, Jr.;

  • 作者单位

    The University of Mississippi.;

  • 授予单位 The University of Mississippi.;
  • 学科 Higher education.;Sports Management.
  • 学位 Ph.D.
  • 年度 2017
  • 页码 231 p.
  • 总页数 231
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 11:38:27

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