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The information-gathering behavior of Main Street merchants and the effect of social capital on information access.

机译：大街商人的信息收集行为以及社会资本对信息访问的影响。

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摘要

Using a social capital perspective, this research examined the information-gathering behavior of 50 suburban merchants located on Main Street business centers of Nassau County, New York. The research utilized a methodologically pluralistic approach involving three techniques that resulted in the collection of both quantitative and qualitative data: (1) the Information Gathering/Social Capital Questionnaire, (2) the use of archival data, and (3) observation in the field. As globalization continues to grow at exponential rates, how do merchants of Main Street business centers gather the information they need to survive in this changing social and economic environment? Do merchants consciously build or acquire social capital with an eye to meeting their information needs? Is the competitive nature of the business a factor in the development of social capital? This exploratory study investigated these questions.;The questionnaire was adapted from the Integrated Questionnaire for the Measurement of Social Capital (SC-IQ), a World Bank survey tool. In adapting the SC-IQ for this study, modifications were made to the information-gathering section to reflect modern-day electronic information-gathering techniques while other questions were needed to reflect more specifically the environment of the suburban town merchant. Recognizing that social capital is multi-dimensional, the Information Gathering/Social Capital Questionnaire (IG-SCQ) used in this study reflects the six dimensions measured in the original World Bank survey tool: (1) groups and networks, (2) trust and solidarity, (3) collective action and cooperation, (4) information and communication, (5) social cohesion and inclusion, and (6) empowerment and political action. A pre-test of the IG-SCQ was conducted between April 2006 and August 2006 to measure the reliability and validity of the adapted survey tool. The results of the pre-test interviews were used to modify the survey tool further and provided valuable information about how to make the tool more valid.;Findings showed that Main Street merchants are not gathering information with a high level of intensity. Their most preferred information resources are professional journals and newspapers. For the most part, merchants are not availing themselves of electronic information resources. A majority of merchants made a conscious choice to interact with other merchants and did so because they felt it was the best for all concerned and not especially, at least consciously, in order to gather information. Interaction was at random and not through planned activities. Local community-based organizations were a valued venue for information; however, meetings of these organizations were actively attended primarily by those in business more than 20 years, of greater age, and with higher levels of education. Social capital was a means by which merchants gained access to information and those towns with the highest levels of social capital had the greatest number of locally-based community organizations.
机译：从社会资本的角度出发，本研究调查了位于纽约拿骚县大街商业中心的50个郊区商人的信息收集行为。这项研究采用了一种方法论上的多元化方法，涉及三种技术，可以收集定量和定性数据：（1）信息收集/社会资本调查表；（2）档案数据的使用；（3）实地观察。随着全球化继续以指数级的速度增长，大街商业中心的商人如何收集在这种不断变化的社会和经济环境中生存所需的信息？商家是否有意识地建立或获取社会资本以满足其信息需求？企业的竞争性质是社会资本发展的一个因素吗？这项探索性研究调查了这些问题。问卷是根据世界银行的调查工具“社会资本计量综合调查表”（SC-IQ）改编而成的。在使SC-IQ适应本研究的过程中，对信息收集部分进行了修改以反映现代电子信息收集技术，同时还需要其他问题来更具体地反映郊区商人的环境。认识到社会资本是多维的，因此本研究中使用的信息收集/社会资本问卷调查（IG-SCQ）反映了原始的世界银行调查工具所衡量的六个维度：（1）群体和网络，（2）信任和团结，（3）集体行动与合作，（4）信息和交流，（5）社会凝聚力和包容性，（6）赋权和政治行动。在2006年4月至2006年8月之间，对IG-SCQ进行了预测试，以测量改编后的调查工具的可靠性和有效性。测试前访谈的结果被用于进一步修改调查工具，并提供了有关如何使该工具更有效的有价值的信息。研究结果表明，大街上的商人没有在密集地收集信息。他们最喜欢的信息资源是专业期刊和报纸。在大多数情况下，商人没有利用电子信息资源。大多数商人做出有意识的选择来与其他商人进行交互，是因为他们认为这对于所有相关人员来说都是最好的，特别是至少在有意识的情况下，以便收集信息。互动是随机的，而不是通过计划的活动进行的。以当地社区为基础的组织是宝贵的信息交流场所；但是，这些组织的会议主要是由年龄在20岁以上，具有较高文化水平的经商者积极参加的。社会资本是商人获取信息的一种手段，而社会资本水平最高的城镇拥有数量最多的本地社区组织。

著录项

  • 作者

    Schoenacher, Sheryl R.;

  • 作者单位

    Long Island University, C. W. Post Center.;

  • 授予单位 Long Island University, C. W. Post Center.;
  • 学科 Sociology Theory and Methods.;Business Administration Management.;Information Science.
  • 学位 Ph.D.
  • 年度 2008
  • 页码 372 p.
  • 总页数 372
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 社会学理论与方法论;贸易经济;信息与知识传播;
  • 关键词

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