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Social Perspectives on Hybrid Poplar Biofuels in the Pacific Northwest: Structuring Stakeholder Viewpoints and Analyzing Media Content

机译：西北太平洋杂种杨生物燃料的社会观点：构建利益相关者观点并分析媒体内容

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摘要

For scientists, policymakers, and stewards of this earth, it is critical to find ways to recognize human interdependence with life on this planet and live within the boundaries which preserve the balance of global systems. In this research, I provide knowledge about stakeholder perspectives on the development of a new biofuels industry in the Pacific Northwest. In order to support constructive policy dialogue and program implementation, policymakers, natural resource managers, and communication specialists need to understand how citizens make sense of and contribute to the discourse surrounding environmental issues. A direct way to gain access to meaningful social perspectives is through examining stakeholders' social discourse. I used Q-methodology to examine stakeholder discourse and a grounded interpretive mixed methods analysis to examine online discourse on the social media site Twitter. Social discourse is often chaotic and difficult to access for purposes of policy analysis. Q-technique and grounded interpretive approaches are both well-suited to systematically structuring social discourse so it can be useful for policymakers in designing effective policy outcomes. Stakeholders included: farmers and growers; refinery, fuel, and/or energy producers; energy associations; bioenergy companies; labor unions; investment companies; research institutions; and advocacy organizations. In addition, I identified relevant information for policymakers about the biofuels issue public, social discourse, and communication structure found in the Twittersphere. Results from the three studies echo other researchers' findings that social perspectives surrounding biofuels are quite complex. Findings from the two Q-studies indicate frame flexibility across stakeholders: individual stakeholders held multiple perspectives, and some even held conflicting ones. The overall sentiment of the tweet-based biofuels discourse was largely positive, with 60% of the issue public viewing biofuels positively and 16% viewing them negatively. However, sentiment was mixed for four of the six stakeholder groups. Some of this complexity may be explained by the overarching finding that there are distinct micro-discourses existing within the broader biofuels discourse. Priming any particular aspect of this discourse may influence how stakeholders conceptualize biofuels development issues. Ultimately, this kind of clarity is crucial to facilitating a constructive policy dialogue, rather than one in which people unwittingly speak past each other.
机译：对于地球上的科学家，政策制定者和管家而言，至关重要的是找到一种方法，以认识到人类与地球上生命之间的相互依存关系，并生活在保持全球系统平衡的边界内。在这项研究中，我提供了有关利益相关者对西北太平洋地区新型生物燃料产业发展的看法的知识。为了支持建设性的政策对话和计划实施，政策制定者，自然资源管理者和传播专家需要了解公民如何理解和促进围绕环境问题的论述。获得有意义的社会观点的直接途径是检查利益相关者的社会话语。我使用Q方法论来研究利益相关者的话语，并使用扎根的解释性混合方法分析来研究社交媒体网站Twitter上的在线话语。出于政策分析的目的，社会话语通常是混乱的并且难以获得。 Q技术和扎实的解释方法都非常适合系统地构建社会话语，因此对于政策制定者设计有效的政策结果可能很有用。利益相关者包括：农民和种植者；炼油厂，燃料和/或能源生产商；能源协会；生物能源公司；工人工会;投资公司；研究机构；和宣传组织。此外，我还为决策者确定了有关Twitter圈中生物燃料问题的公共，社会话题和交流结构的相关信息。这三项研究的结果呼应其他研究人员的发现，即围绕生物燃料的社会观点相当复杂。来自这两个Q研究的结果表明了各利益相关者的框架灵活性：单个利益相关者持有多种观点，有些甚至持冲突观点。基于推文的生物燃料话语的总体情绪在很大程度上是正面的，其中60％的公众对生物燃料持积极态度，而16％的人对生物燃料持消极态度。但是，六个利益相关者群体中有四个的喜忧参半。总体发现可能解释了这种复杂性，其中更广泛的生物燃料话语中存在独特的微观话语。提出本论述的任何特定方面可能会影响利益相关者如何概念化生物燃料发展问题。最终，这种清晰度对于促进建设性的政策对话至关重要，而不是在人们不经意间互相讲话的情况下。

著录项

  • 作者

    Lenentine, Miku M.;

  • 作者单位

    University of Washington.;

  • 授予单位 University of Washington.;
  • 学科 Natural resource management.;Psychology.;Communication.
  • 学位 Ph.D.
  • 年度 2017
  • 页码 237 p.
  • 总页数 237
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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