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Second-home owner attachment to a destination: A driver of tourism promotion.

机译：二级目的地所有者对目的地的依恋：促进旅游业的驱动力。

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摘要

Second-homes have become common place in many destinations. The visitation to these homes has become known as second-home tourism. Previous literature suggests that these homeowners might possess traits that would be attractive to tourism planners such as repeat visitation, word-of-mouth promotion, and the hosting of other visitors.;The purpose of this study was to explore the presence of these traits in the context of international second-home owners and test a theoretical model that proposes place attachment as a driver of these behaviors. Attachment has been shown as a predictor of visitation and positive word-of-mouth in previous research. Borrowing from the visiting friends and relatives' literature, a new construct known as hosting is developed and tested in the model.;This study expands previous research on place attachment into a cross-cultural context by sampling residents of the United States and Canada that own a second-home in Costa Rica. Using theory and previous research findings, place attachment was proposed as a driver of homeowner visitation, word-of-mouth promotion, and hosting; data were collected and tested for model fit.;Findings from the study suggest that the relationship between the dimensions of place attachment (place identity and place dependence) do not support the relationship with visitation. Place dependence and visitation were not supported in model. Place identity was supported as a driver of word-of-mouth promotion and hosting. In addition, word-of-mouth promotion was supported as a driver of hosting. Findings from this study provide insight into the behaviors of second-home owners and utilization of their home. Tourism planners should develop strategies to engage these owners by enriching their experiences at the destination to nourish their attachment.
机译：在许多地方，第二居所已成为家常便饭。参观这些房屋已被称为第二故乡旅游。先前的文献表明，这些房主可能具有对旅游计划者有吸引力的特质，例如重复访问，口碑传播和接待其他游客。;本研究的目的是探索这些特质在旅游中的存在。在国际第二套房屋所有者的背景下，并测试了一种理论模型，该模型提出场所依恋是这些行为的驱动力。在以前的研究中，依恋已被证明是探视和积极口碑的预测因子。从来访的亲朋好友文献中借用，在模型中开发并测试了一种称为托管的新结构。通过对美国和加拿大居民的抽样调查，本研究将先前对场所依恋的研究扩展到了跨文化背景中哥斯达黎加的第二套房。根据理论和先前的研究发现，提出了场所依恋作为房主探访，口碑推广和托管的驱动力。收集数据并进行模型拟合测试。研究发现，场所依恋的维度之间的关系（场所身份和场所依赖性）不支持与访问的关系。模型不支持位置依赖性和访问。支持地方身份作为口碑推广和托管的驱动力。此外，还通过口碑推广活动来促进托管。这项研究的结果提供了对二手房所有者的行为及其房屋利用的洞察力。旅游规划者应制定策略，通过丰富他们在目的地的经验来吸引这些所有者，以培养他们的依恋感。

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  • 作者

    McLeod, John Brumby.;

  • 作者单位

    University of Nevada, Las Vegas.;

  • 授予单位 University of Nevada, Las Vegas.;
  • 学科 Business Administration General.;Business Administration Marketing.;Recreation.
  • 学位 Ph.D.
  • 年度 2008
  • 页码 170 p.
  • 总页数 170
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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