个性化消费日益成为当今消费的主流趋势。在追求个性化、崇尚自我价值实现的过程中，人们从关注物的使用价值到关注物的符号价值，符号消费的地位和作用日益凸显。符号消费可区分为两个层次，即商品的符号化和符号意义的商品化。前者是符号价值的发生、发展，后者是符号价值地位的确立。符号消费是人的发展的一种实践形式，它不仅生产需求，而且生产欲望。它既促进经济社会发展繁荣，也带来一定的社会问题和价值隐忧。%The personalized consumption is gradually becoming a main consumption trend at present. In the process of pursuing personalization and self⁃value realization, people take more attention to the symbol value of goods instead of the use value of goods. Sta⁃tus and function of the symbol consumption become increasingly more remarkable in the modern society. Symbol consumption can be di⁃vided into two different levels:the symbolization of goods and commercialization of the symbol meaning. The former comes along with the occurrence and development of symbol value, and the latter associate with the establishment of symbol value status. In conclusion, as a practical form of human development, symbol consumption is not only able to produce the consumption demand of human beings but also to arouse desires. There is no doubt that symbol consumption brings some benefits such as promoting the prosperity of economy and society, also produces some challenges and potential worries to the society.
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