Chinese discourse and Chinese dissemination are two main propositions of discourse act.Discourse is the tool for dissemination and the essence of culture.Confucianism,Taoism and Mohism show the typical morality of the dissemination of the Chinese language.Discourse morality implies the competition of the civilization model among different people,nations and countries.Discourse civilization embodies the competition of national interests and ideology.The rapid development of new media brings China the new opportunity to break the monopoly of the Western countries and strive for international discourse power.Moreover,it expands the competition between the Eastern and the Western ideologies.Constructing the Chinese discourse system and improving the influence of its dissemination shall be based on the morality of the dissemination of the discourse act.
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