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A Proposal on the Brand Strategy of the Development of Low Carbon Industry under the Legal Perspective

         

摘要

The sustainable development of the low carbon industry is depended on the brand strategy;brand strategy is the important part of low carbon industry.The brand strategy is the important support and the security of low carbon industry;it is also the part and parcel of the development of low carbon industry.Its spiritual connotation owns intellectual property legal attributes,the brand strategy of low carbon industry is a series of activities which is to use the intellectual property law to provide the powerful legal support and legal protection when the low carbon industry setting up and developing to realize the development and the perfection of low carbon industry.Our legal system about the low carbon industry still remains lots of defects and weakness,how to use the existing legal system to develop the brand strategy of the low carbon industry is as important as making up for the shortage of the law.

著录项

  • 来源
    《学术界》 |2013年第11期|249-256|共8页
  • 作者

    Yang Jun;

  • 作者单位
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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