Tobacco belongs to national monopoly. Tobacco production and allocation are strictly controlled by the state, and its circulation is limited to the tobacco industry and commercial enterprises sternly. At present, the State Tobacco Monopoly Administration changed the production organization and circulation management mode, which were given priority to the administrative plan, in order to form a new pattern of production and supply oriented towards the demand of industrial enterprise cigarette brand. In recent years, the layout of tobacco production has been largely adjusted, the industry in the areas, which ecological conditions were suitable for producing tobacco and the demand and trade market are more perfect, have transferred into tobacco planting industry, generally formed a process of tobacco transferring from north to south. Thus in the new situation successful marketing is very important for Henan in virtue of her long tobacco planting history. According to the key facts about tobacco industry and marketing of Henan province, the authors put forward some countermeasures for tobacco marketing.%烟草属国家专卖，烟叶生产和调拨一直受国家严格控制，其流通被严格限定在卷烟工商业企业之间。现阶段，国家烟草专卖局改变以行政计划为主的生产组织方式和流通管理方式，形成以工业企业卷烟品牌需求为导向的新型产供销格局。近几年，国家烟草专卖局对烟叶生产布局进行了大幅度调整，那些生态条件适宜生产烟叶且需求和交易市场较完善的地区更多地转入了烟叶种植产业，总体上形成了一个“北烟南移”过程。因此新形势下具有悠久种烟历史的河南烟叶的成功营销尤为重要，结合河南省烟叶产业和营销基本情况，提出了针对河南省烟叶营销的对策。
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机译：基于卷烟品牌的云南省烟叶基地烟叶常规化学成分隶属度评价Evaluation of Membership Degree on Conventional Chemical Components in Tobacco from Tobacco Leaf Bases in Yunnan Province Based on Cigarette Brands
