Amazon.com recently announced that it would no longer operate a third-party marketplace or provide seller services on its Chinese website,Amazon.cn,starting on July 18.Some people are calling this a debacle fortheU.S.e-commercegiantinthe Chinese e-commerce market.But is Amazon really retreating from the Chinese market?Of course not.It will never give up the Chinese market.Amazon’s business in China mainly covers cloud computing,Kindle,cross-border e-commerce and third-party seller services.While it is closing its third-party seller services,it is forging ahead in other sectors in China.Actually,Amazon’s move is a change of business strategy.
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