本文通过回顾中韩两国近年来的文化交流情况，总结出两国间文化交流不平衡，中国面临的文化交流逆差问题，即中国对韩国的文化输出或文化影响力小于韩国对中国的文化输出或文化影响力。并从政策保障、宣传内容、形式依托、宣传途径几个方面分析了韩国文化外宣工作取得成功，形成文化输出顺差局面的原因。进而总结出对中国文化外宣工作的启示和借鉴。%s: By reviewing the cultural exchanges between China and South Korea in recent years, this article draws the conclusion of the imbalance of cultural exchanges between the two countries and the cultural exchange deficit problem faced by China, i.e. China's cultural export to or cultural influence on South Korea is less than South Korea's cultural export to or cultural influence on China. And it analyzes the reasons for the success of South Korea in overseas cultural publicity and in achieving surplus in cultural export in terms of policy support, publicity contents, forms, and channels. Finally, it sums up the enlightenment and reference for China's overseas cultural publicity.
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