随着电子商务进入市场，互联网时代的快速发展，O2O 的营销模式是市场经济发展的必然趋势。二十一世纪是市场经济的主战场，户外运动市场能否应对挑战，继续发展壮大，关键性因素在于能否能跟上时代经济发展的步伐。本文对 O2O 模式相关理论进行阐述的基础上，就 O2O 模式在我国户外运动俱乐部的运作现状以及新旧模式对比研究分析，指出 O2O 模式在户外运动俱乐部发展中存在的问题并提出相应的解决路径和方案。%With the e -commerce merge into the market and the rapid development of Internet era,O2O 's marketing model is the inevitable trend of market economy development.The 21st century is the main battlefield of the market economy,whether the outdoor sports market can cope with challenges and continue to grow and develop or not,the key factor is able to keep up with the pace of economic development.On the basis of the theory of O2O model,this paper analyzes the current situation of O2O mode and the comparison of the old and the new model, points out the problems in the development of outdoor sports clubs and puts forward the corresponding solutions.
展开▼
