Handling of Customers Satisfaction and Assessment of Service Qualities on Commercial Bank of Ethiopia in Addis Ababa at East District

Birhanu Nitsuh; Mekonnen Worku; Lake Endeshaw

首页> 中文期刊> 《可持续商业和经济(英文)》 >Handling of Customers Satisfaction and Assessment of Service Qualities on Commercial Bank of Ethiopia in Addis Ababa at East District

Handling of Customers Satisfaction and Assessment of Service Qualities on Commercial Bank of Ethiopia in Addis Ababa at East District

开具论文收录证明 >>

期刊封面封底目录下载 >>

文献代查 >>

页面导航

摘要
著录项
相关主题

摘要

Banking sector in Ethiopia is dominant and it is a dense competent area.Due to this the bank managements tend to continually found the strategies that enables them to be competent in this dense competition.These strategies often focus on handling of customers satisfaction to be strongly compete and pooling more customers.Because,service quality is relevant to keep up their competitive advantage and improve customer satisfaction.So,this study examine the handling of customers satisfaction and assessment of service qualities on Commercial Bank of Ethiopia(CBE)in Addis Ababa at East District by applying SERVQUAL model.This study used convenient and random sampling technique to select the sample respondents and 400 respondents were selected branches of CBE in Addis Ababa at east district.The data sources for this study are primary and secondary data sources.The questionnaires are used as primary data source,which are contained SERVQUAL model and the agreements were measured by applying the five Likert point scales.The correlation result revealed that all dimensions of service quality have a strong and significant statistical relationship with customer satisfaction.The quality of service offered by CBE no meets with the expectation of customer(customers satisfied in somewhat quality service).So,the bank needs to reform service quality for satisfy and attract unsatisfied customers.

著录项

来源
《可持续商业和经济(英文)》 |2021年第1期|1-10|共10页
作者
Birhanu Nitsuh; Mekonnen Worku; Lake Endeshaw;
展开▼
作者单位

Department of leadership and good governance;

Civil service University;

Addis Ababa;

Ethiopia;

Department of Chemistry;

Addis Ababa University;

Addis Ababa;

Ethiopia;

Department of Physics;

Worabe University;

Worabe;

Ethiopia;

Department of Space Science and Application Research and Development(SSARD);

Ethiopian Space Science and Technology Institute(ESSTI);

Addis Ababa University;

Addis Ababa;

Ethiopia;

展开▼
原文格式 PDF
正文语种 chi
中图分类计算技术、计算机技术;
关键词
Commercial Bank of Ethiopia; Customer satisfaction; Service quality dimensions; SERVQUAL model;

机译：埃塞俄比亚商业银行;客户满意度;服务质量尺寸;ServQual模型;

Handling of Customers Satisfaction and Assessment of Service Qualities on Commercial Bank of Ethiopia in Addis Ababa at East District

摘要

著录项

相关主题

期刊订阅