低碳旅游是体验经济时代下旅游发展的崭新形式,在体验经济背景下,旅游产品开发需要遵循新的理念和要求。以九鹏溪为主要研究区域,从体验经济视角切入,分析九鹏溪景区低碳旅游产品开发的现状和存在问题,提出通过构建“三位一体”的低碳旅游产品开发模式、树立以顾客体验为导向的低碳旅游产品设计、建立与体验经济时代相吻合的营销战略等方式,推动九鹏溪景区低碳旅游产品不断得到提升。%Low carbon tourism is a new form of tourism development under the age of experience economy. Under the background of experience economy, tourism product development needs to follow new ideas and requirements. In this paper, the current situation and problems of the development of low-carbon tourism product in Jiupeng River scenic area is analyzed from the perspective of the experience economy with Jiupeng River as an example. What is more,the paper proposes the strategies that we can build the“three-in-one”developing model of the low-carbon tourism product, establishing customer-experience oriented designs of the low-carbon tourism product and the marketing strategies which are consistent with the experience economy era, so that they can promote the sustained development of the low-carbon tourism product in Jiupeng River scenic area.
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机译:Analysis of Modern Agricultural Science and Technology Park Planning Based on Plant Experience——A Case Study of Jiuxi Agricultural Science and Technology Park in Yunnan Province基于植物体验的现代农业科技园区规划探析——以云南九溪农业科技园为例