首页> 中文期刊> 《中国林业经济》 >基于体验经济视角的九鹏溪景区低碳旅游产品开发研究

基于体验经济视角的九鹏溪景区低碳旅游产品开发研究

         

摘要

低碳旅游是体验经济时代下旅游发展的崭新形式,在体验经济背景下,旅游产品开发需要遵循新的理念和要求。以九鹏溪为主要研究区域,从体验经济视角切入,分析九鹏溪景区低碳旅游产品开发的现状和存在问题,提出通过构建“三位一体”的低碳旅游产品开发模式、树立以顾客体验为导向的低碳旅游产品设计、建立与体验经济时代相吻合的营销战略等方式,推动九鹏溪景区低碳旅游产品不断得到提升。%Low carbon tourism is a new form of tourism development under the age of experience economy. Under the background of experience economy, tourism product development needs to follow new ideas and requirements. In this paper, the current situation and problems of the development of low-carbon tourism product in Jiupeng River scenic area is analyzed from the perspective of the experience economy with Jiupeng River as an example. What is more,the paper proposes the strategies that we can build the“three-in-one”developing model of the low-carbon tourism product, establishing customer-experience oriented designs of the low-carbon tourism product and the marketing strategies which are consistent with the experience economy era, so that they can promote the sustained development of the low-carbon tourism product in Jiupeng River scenic area.

著录项

相似文献

  • 中文文献
  • 外文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号