大批景区门票价格一涨再涨的市场现象客观反映出门票经济仍为我国旅游业发展的主导模式。门票经济因其盲目追求短期利益的特点必将与旅游业的可持续发展相悖。系统揭示了当前门票经济的现状，深入分析其存在的原因，探讨门票经济向产业经济转型的动力因素，依此从景区企业和政府两个角度提出了具体可行的对策。%The phenomenon of prices of the scenic spots keeping rising have revealed that Tickets Economy is still the dominant mode of tourism in our country. It is contrary to the development of tourism industry because of the its blind pursuit of short-term interests. As the rising price, it not only has a bad influence on the tourists and residents, but also hinders the development of tourism industry. This article systemically analyzes the status of tickets economy and its causes. Also puts forward the motivations of transformation of Tourism Industry Economy from Tickets Economy. According to the analysis, giving countermeasures from scenic enterprises and the government this two aspects.
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